Journal of Contemporary Legal Issues Issue Search
| Volume | 19 |
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| Year | 2010 |
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| Title | Might Makes McRight: McDonald's Corporation's Trademark Strategy |
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| Author(s) | Emily Grant |
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| First Page | 227 |
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| Abstract | A survey of McDonald's trademark infringement litigation suggests that the company is extremely aggressive in claiming trademark rights against apparent non-competitors as well as obvious competitors. Most notably, McDonald's has aggressively pursued businesses using the prefix "Mc" along with a generic word to describe a non-McDonald's product or service. In other cases, the company's assertion of trademark infringement has been ancillary to claims sounding more clearly in unfair competition. |
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