Journal of Contemporary Legal Issues Issue Search
| Volume | 19 |
|---|---|
| Year | 2010 |
| Title | Trademarks as Components of Goodwill |
| Author(s) | Megan Bartkowski |
| First Page | 165 |
| Abstract | My project here is to evaluate the possibility that, although a company's trademarks or other "brands" comprise a critical part of goodwill, they sometimes represent just one aspect of over-all goodwill. |
