Journal of Contemporary Legal Issues Issue Search
| Volume | 19 |
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| Year | 2010 |
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| Title | Strategies for Responding to an Office Action Refusing Registration for a "Merely Descriptive" Mark |
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| Author(s) | Mary Moreno |
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| First Page | 116 |
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| Abstract | We can intuit that the determination of whether a mark is merely descriptive will include an assessment of the possible significance that the mark would have to the average purchaser of the client's goods or services. How should this intuition translate into our Response to the Office Action? |
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