Journal of Contemporary Legal Issues Issue Search
| Volume | 19 |
|---|---|
| Year | 2010 |
| Title | Where's the Beef? Slogans as Marks Under the Lanham Act |
| Author(s) | Malte Farnaes |
| First Page | 81 |
| Abstract | In this age of soundbites, slogans have become a ubiquitous mainstay of product and service marketing, and a good slogan-mark is a valuable possession. To be considered registrable, however, slogans must satisfy the rest of the Lanham Act's requirements. |
