Recent ​Faculty Scholarship

​Committed to the pursuit of academic excellence, the University of San Diego School of Law's faculty is recognized nationally for their scholarly impact.

USD's community of scholars author leading casebooks and treatises, scholarly monographs published by the finest university presses and influential articles in the nation's leading law reviews. Faculty members come from diverse personal, professional and academic backgrounds and include numerous former judicial clerks, practitioners from the private and public sectors as well as both sitting and former judges.

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Books

  • Street Marketing, guerrilla marketing actions in the Street (ABC CLIO Edition, forthcoming 2015)
  • La marque chez le psy (Les Éditions Diateino, 2015)
  • Street Marketing?, objets connectés (Les Éditions Diateino, 2014)
  • Street Marketing? (Les Éditions Diateino, 2013)
  • Innovator, Innover Face à La Crise, (La Tour des Vents Edition, 2009)

Chapters of Books or Articles within Books

  • “Unconventional Marketing: from Guerrilla to Consumer Made” in Routledge Companion on The Future of Marketing (with Cova) (Routledge, 2013)
  • “Preface” in La marque sur le divan (Tomasella, ed.) (LCA Edition, 2012)

Journal Articles

  • The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe” in 1 Journal of Marketing (with Cova) (2015)
  • “Taryn Rose Launches Dresr: Street Marketing a Luxury Brand” in Harvard Business Review (with Goldberg, and Snively) (2014)
  • “Marketing non convenzionali, notizie e futuro della ricerca” (under review at Micro & Macro Marketing) in Euromed (with Cova) (2013)

Other Print and Electronic Media

  • Le street marketing: une pratique non règlementaire? Décisions Marketing (with Cova) (2014)

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