Faculty Scholarship

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click to view scholarship for this faculty Saucet, Marcel

Books

  • Street Marketing, guerrilla marketing actions in the Street (ABC CLIO Edition, forthcoming 2015)
  • La marque chez le psy (Les Éditions Diateino, 2015)
  • Street Marketing?, objets connectés (Les Éditions Diateino, 2014)
  • Street Marketing? (Les Éditions Diateino, 2013)
  • Innovator, Innover Face à La Crise, (La Tour des Vents Edition, 2009)

Chapters of Books or Articles within Books

  • “Unconventional Marketing: from Guerrilla to Consumer Made” in Routledge Companion on The Future of Marketing (with Cova) (Routledge, 2013)
  • “Preface” in La marque sur le divan (Tomasella, ed.) (LCA Edition, 2012)

Journal Articles

  • The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe” in 1 Journal of Marketing (with Cova) (2015)
  • “Taryn Rose Launches Dresr: Street Marketing a Luxury Brand” in Harvard Business Review (with Goldberg, and Snively) (2014)
  • “Marketing non convenzionali, notizie e futuro della ricerca” (under review at Micro & Macro Marketing) in Euromed (with Cova) (2013)

Other Print and Electronic Media

  • Le street marketing: une pratique non règlementaire? Décisions Marketing (with Cova) (January 2014)

Contact:

Office of the Dean
Warren Hall, Room 201
Phone: (619) 260-4527