Faculty Biography

Marcel Saucet

Visiting Professor of Law

  • PhD, 2007, University of Nice-Sophia Antipolis
  • MA, 2003, Management and Marketing Research, University of Nice-Sophia Antipolis
  • MA, 2002, Economics and Management, University of Nice-Sophia Antipolis
  • BA, 2001, University of Nice-Sophia

Areas of Expertise

Professor Saucet teaches in the area of intellectual property, business and Illegality and Street Marketing™.

Professional Experience

Saucet has taught courses at the Chamber of Commerce of Paris, University of Southern California, University of Miami, University of California-Berkeley, and universities in France, Tunisia, England, Senegal, Belgium and India. He wrote a Harvard Business School case study, and presents it at Harvard University. He is a senior partner with Les Consultants Associés, France, where he consults clients in all areas of sale problems and solutions, innovation and marketing, creativity, brand analysis, media and e-communication, guerilla and street marketing, and e-learning. Previously, Saucet was the sales and marketing manager for an international cosmetics company, La Cosmétologie Appliquée.

Key Works

Saucet's publications include Street Marketing, guerrilla marketing actions in the Street (ABC CLIO Edition, forthcoming 2015); La marque chez le psy (Les Éditions Diateino, 2015); “The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe” in 1 Journal of Marketing (with Cova) (2015); “Taryn Rose Launches Dresr: Street Marketing a Luxury Brand” in Harvard Business Review (with Goldberg, and Snively) (2014); Street Marketing™, objets connectés (Les Éditions Diateino, 2014); “Le street marketing: une pratique non règlementaire?” Décisions Marketing (with Cova); “Marketing non convenzionali, notizie e futuro della ricerca” (under review at Micro & Macro Marketing) in Euromed (with Cova) (2013); Street Marketing™ (Les Éditions Diateino, 2013); “Unconventional Marketing: from Guerrilla to Consumer Made” in Routledge Companion on The Future of Marketing (with Cova) (Routledge, 2013); and “Preface” in La marque sur le divan (Tomasella, ed.) (LCA Edition, 2012).

Summer 2015 Classes

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Assistant

Karin Spidel
(619) 260-2962
kspidel@sandiego.edu