Faculty Biography

Marcel Saucet

Visiting Professor of Law

  • PhD, 2007, University of Nice-Sophia
  • MA, 2003, Management and Marketing Research, University of Nice-Sophia
  • MA, 2002, Economics and Management, University of Nice-Sophia
  • BA, 2001, University of Nice-Sophia

Areas of Expertise

Professor Saucet teaches in the area of intellectual property, business and marketing.

Professional Experience

Saucet has taught courses at the Chamber of Commerce of Paris, University of Southern California, University of Miami, University of California-Berkeley, and universities in France, Tunisia, England, Senegal, Belgium and India. He is a senior partner with Les Consultants Associés, France, where he consults clients in all areas of sale problems and solutions, innovation and marketing, creativity, brand analysis, media and e-communication, guerilla and street marketing, and e-learning. Previously, Saucet was the sales and marketing manager for an international cosmetics company, La Cosmétologie Appliquée.

Key Works

Saucet's works include Le street marketing: une practique non reglementaire? (with Cova) (Decisions Marketing, in press); Marketing non convenzionali, notizie e future della ricerca, (with Cova) (Micro & Macro Marketing, under review); Street Marketing (Diateino, May 2013); "Unconventional Marketing: from Guerilla to Consumer Made," (with Cova) in Routledge Companion on The Future of Marketing (2012); Preface, Le marque sur le divan, (ed. Tomasella, LCA Edition, 2012); and Innovator, Innover Face a La Crise (La Tour des Vents Edition, 2009).

Summer 2014 Classes

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