Official University Master Logo

Logo History

USD Master LogoThe University of San Diego logo has been altered several times since it was adopted in the university’s early days. And in 2006, after much analysis and input from key leaders across the campus, the Board of Trustees unanimously adopted a new logo. At the heart of the logo is a depiction of The Immaculata, a signature building on campus and arguably one of the most recognized features in the San Diego region. The Immaculata is a symbol of the Catholic foundation upon which the university was built. It’s also the crown jewel of the Spanish Renaissance architecture for which the university is so well-known. The logo also features the university’s full and official name, University of San Diego, which helps distinguish it from surrounding universities.

The design was the product of a meticulous and deliberate process that involved analysis, research and input from the Branding and Visual Identity Task Force. The 30-member task force—made up of faculty, alumni, students and administrators—met regularly for more than a year to discuss the logo as well as other major elements of the university’s visual identity.

School of Law Logo

USD School of Law logoThe School of Law logo incorporates the School of Law signature into the University of San Diego master logo. Law school personnel and law school student organizations are free to use either the mater logo or the master logo that includes the School of Law signature.


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