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Volume19
Year2010
TitleSanguang: An Immoral Trademark?
Author(s)Todd Schneider
First Page405
AbstractOne must suspect that what makes a mark "immoral" varies from country to country and depends primarily on factors extraneous to the structure or formal grammar of government-supervised registration systems. Perhaps a recent episode in China provides a good illustration for comparing and contrasting the practicalities that attend the identification of possibly "immoral" marks.