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Volume19
Year2010
TitleMight Makes McRight: McDonald's Corporation's Trademark Strategy
Author(s)Emily Grant
First Page227
AbstractA survey of McDonald's trademark infringement litigation suggests that the company is extremely aggressive in claiming trademark rights against apparent non-competitors as well as obvious competitors. Most notably, McDonald's has aggressively pursued businesses using the prefix "Mc" along with a generic word to describe a non-McDonald's product or service. In other cases, the company's assertion of trademark infringement has been ancillary to claims sounding more clearly in unfair competition.