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Volume19
Year2010
TitleDo or Die: Genericide Prevention
Author(s)Anthony W. Silva
First Page189
AbstractYour client fear that, if cancellation proceedings were brought today, his federally registered trademark would be deemed generic. He seeks your help in restoring the mark to its non-generic state.
Before you can recommend a course of action to that end, you will need to know the factors used to determine whether a mark has become generic.