Search the Issue Archive

Volume19
Year2010
TitleStrategies for Responding to an Office Action Refusing Registration for a "Merely Descriptive" Mark
Author(s)Mary Moreno
First Page116
AbstractWe can intuit that the determination of whether a mark is merely descriptive will include an assessment of the possible significance that the mark would have to the average purchaser of the client's goods or services. How should this intuition translate into our Response to the Office Action?