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Volume19
Year2010
TitleWhere's the Beef? Slogans as Marks Under the Lanham Act
Author(s)Malte Farnaes
First Page81
AbstractIn this age of soundbites, slogans have become a ubiquitous mainstay of product and service marketing, and a good slogan-mark is a valuable possession. To be considered registrable, however, slogans must satisfy the rest of the Lanham Act's requirements.