A Struggling Start-Up Dives Into the ‘Shark Tank’

A Struggling Start-Up Dives Into the ‘Shark Tank’

The New York Times -- In March 2013, we wrote about Bon Affair, a start-up in San Diego that makes an all-natural bottled wine spritzer. Its founder, Jayla Siciliano, described it as a lower-alcohol, lower-calorie alternative to wine, with electrolytes added to help, perhaps, with hangover symptoms.

Bon Affair had received $700,000 in financing from friends, family and a few private investors but had burned through much of it after a debacle with a bottler (the caps leaked) that cost the company more than $100,000 worth of inventory. Ms. Siciliano found a new bottler and was hoping to enter several Whole Foods stores in Southern California. The spritzer was also sold online, through Bon Affair’s website.

Last year, an adviser to Ms. Siciliano suggested that she apply to appear on the ABC television show “Shark Tank,” where entrepreneurs pitch their start-ups to a group of well-known investors. Ms. Siciliano decided to try, and she was chosen for the show. (Full Story)

Jayla Siciliano '13 is a University of San Diego alumnus (MBA).

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