Monday, April 21, 2014
Bloomberg BusinessWeek -- Making sure your campaign is appealing from the start—and that it gets seen—is crucial. While 10 percent of Kickstarter projects never receive even a single pledge, projects that raise at least one-fifth of their goal go on to be successfully funded 80 percent of of the time, according to the company.
STORY: Enjoy Your $500 T-Shirt: Kickstarter Backers Get Nada in Oculus Sale
Your work begins long before your campaign goes live, says Nathan Resnick, founder of Yes Man Watches, who raised more than $32,000 in January and February on Kickstarter to make wristwatches. The University of San Diego finance major started with a $15,000 fundraising goal. (Full Story)