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Barbara Ferguson

Senior Creative Director

BA, San Diego State University, Graphic Communications

Barbara Ferguson is the senior creative director for University Publications, where she provides art direction and conceptual design for publications such as USD Magazine, Journeys, USD Engineer and other flagship pieces.

As a creative director with 30 years experience in all platforms of design, Ferguson worked as a graphic creative consultant and art director for the Zoological Society of San Diego, coordinating the design and fabrication of all exhibit interpretative panels, as well as producing collateral, marketing, branding and merchandising material.


Barbara Ferguson

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