Marketing Fundamentals & Storytelling Strategies Workshop

Location

City Heights Weingart Library

Free

Nonprofits, large and small, are tasked with sharing the stories of their impact, but sometimes this is easier said than done. Creating the story of your organizations takes thought and time. This workshop is designed to help nonprofits gain an understanding of marketing fundamentals, while also discovering how to use your organizational stories to generate both clients and donors.

Participants will learn how to:

- Use low-cost marketing methods that have high returns;
- Employ storytelling formulas to create calls to action; and
- Create a brand and marketing strategy that shares the impact of an organization’s programs and services.