Competing for Customers in a Global Economy: Making Customer Success a Part of Oracle's DNA

Location

Joan B. Kroc Institute for Peace and Justice, Room H

Free

“Customer focus" and "customer advocacy" in today's market are insufficient--a relentless focus on helping customers achieve measurable business outcomes is necessary throughout the entire customer relationship. This doesn't happen without a comprehensive, tested blueprint, and trying to achieve this on a global scale has additional challenges. Using Oracle as a case study and the customer success framework in his recently published book, Jeb Dasteel will identify the unifying principles and tactics of customer success delivery.

Jeb Dasteel, co-author of Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution, is senior vice president and chief customer officer at Oracle, responsible for driving the focus on customer success into all aspects of the Oracle business. Dasteel works across Oracle to deliver customer programs that continuously improve collaboration and attainment of customer business outcomes, value delivered and loyalty. He has been with Oracle for 18 years in a number of corporate and field-based roles. Before joining Oracle in 1998, he worked as a management consultant at Gemini Consulting, helping Fortune 500 organizations define and implement business and IT strategies.