Do the Right Thing and the Money Will Follow. It Always Does

Do the Right Thing and the Money Will Follow. It Always Does

Date and Time

Tuesday, April 19, 2016

This event occurred in the past

  • Tuesday, April 19, 2016 from 12:15 p.m. to 12:45 p.m.

Location

Joan B. Kroc Institute for Peace and Justice, Room C

5998 Alcala Park San Diego, CA 92110

Cost

0

Details

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TaylorMade experienced years of tremendous global growth, dominant market shares and growing revenues, en route to becoming the biggest and most profitable golf company in history. But, like many industry leaders, TaylorMade has also battled through challenges. In recent years, TaylorMade has faced increased competition, endured a depressed marketplace and seen a dramatic decline in both size and brand perception.

Bob Maggiore, the chief marketing officer for the TaylorMade Golf Company, will talk about how the brand is now mobilizing for a return to its innovation core and industry leadership position — driven to once again advance the game of golf forward for the next 40 years.