Ahlers Center International Speaker Event: IDEO

Ahlers Center International Speaker Event: IDEO

Date and Time

Tuesday, April 12, 2016

This event occurred in the past

  • Tuesday, April 12, 2016 from 12:15 p.m. to 1:45 p.m.

Location

Joan B. Kroc Institute for Peace and Justice, H

5998 Alcala Park San Diego, CA 92110

Cost

Free

Details

The conundrum of running a profitable business and supporting new ideas that don’t (yet) make money is something that Melanie Bell-Mayeda and Clark Scheffy grapple with constantly at IDEO. The challenge can be best summed up by Kanye West: “I care about innovating. I don’t care about capitalizing off of something that we’ve seen or heard a thousand times. I’m not a capitalist in that way. I’m an innovator. That’s my job….Innovation almost gets too much credit in a way. The money is in the repetition.” Innovation costs. Repetition earns.

Clark Scheffy and Melanie Bell-Mayeda, managing directors of Studio Hatch at IDEO have been tasked with simultaneously running a core piece of the IDEO design business, as well as supporting the emergence of new businesses or offers for IDEO, and ultimately investing in them towards clear failure or market success. This presentation will give you insight into IDEO and how innovation really happens at the storied design and innovation consultancy.

Melanie Bell-Mayeda is an associatepartner and managing director in IDEO’s San Francisco office. An MBA by training and a sociologist at heart, her passion lies in helping brands reinvent themselves in order to connect with customers in new and meaningful ways. Her focus spans a broad range of industries from financial services to hard and soft good manufacturing to consumer services. Her work includes development and execution of strategic market opportunities like Gaiam, The North Face, Intel, Intuit, LEGO and one of the world’s leading global financial institutions. Bell-Mayeda holds a degree in sociology from Harvard College and an MBA from the Harvard Business School.

Clark Scheffy is a managing director at IDEO San Francisco and focuses on the intersections of business strategy, brand and designed experiences. In his current role, he leads a studio focused on cultivating new portfolios of business and evolving IDEO’s offer. He has worked on projects for clients including JetBlue, Brooks Sports, Grainger, Converse, Steelcase, Snap-On and Chase. Sheffy holds a BFA with high distinction in industrial design from the California College of the Arts and a BA with honors in English literature with a minor in music composition from UC Berkeley.