Global Business Strategy Seminar: East Asian Business Management

Location

ST261

$395*

Three-Part Seminar October 4, 11, and 25

*Save $175 by registering for the Global Business Strategy certificate. For $1,995 you can enroll in 50 seminar hours to receive this certificate. 

China, Japan, and Korea are the top three markets in Asia today. China is expected to become larger than the US economy by 40% in 2050, in terms of purchasing power GDP, and Japan continues to be one of the major markets in the world. Korea, which has a Free Trade Agreement with US, also presents various business opportunities for US firms, either through trade or foreign direct investment. With the growing business opportunities in East Asia, many US companies have entered the market during the last few decades; however, only a few US companies have succeeded in East Asia. Many other US companies have either failed or struggled in those unfamiliar markets. One of the criticisms is that many US firms do not have thoroughly laid-out market entry strategies and local marketing plans. Also, many studies report that US managers are not well equipped with the appropriate cultural skills and understandings of East Asian countries, relative to managers from other countries. Without proper market entry strategies and understanding of the local market, consumers, and institutions, it is extremely difficult to find a successful business formula in East Asia. This seminar will focus three countries of East Asia, discussing various business opportunities, specific tools and strategic frameworks that will lead to success.

Note: This seminar can be taken as a whole, or participants can attend evenings of their regional interest. 

Seminar Leader:

Dr. Mannsoo Shin is currently a professor of international business and serving as director for Center for Asian Business at Korea University Business School. He received his BBA from Korea University (1981), MBA from University of Hawaii (1983) and PhD from University of Illinois at Urbana-Champaign (1989). He was associate dean at Korea University Business School during 2002 and 2005, and served as president of Korean Academy of International Business in 2011. He served as editor-in-chief for Korean Journal of International Trade and Industry. He has been also a consultant to many Korean firms including Hyundai Motors, Samsung SDI, Samsung Electronics, LG Electronics, POSCO, KT & G, Nongshim, and Korean Ministry of Labor. He has served on various committees for Korea Trade Investment Promotion Agency, Korean Ministry of Public Administration and Security, Korea Water Resources Corporation, and Korea Customs Service, and is also a member of the Korean Commercial Arbitration Board.

To register for our seminars or learn more about the Global Business Strategy Certificate, please contact Erin Kellaway at ekellaway@sandiego.edu or visit our website at www.sandiego.edu/gbs.