Marketing Research Seminar: Frank Pons, PhD
This event occurred in the past
Date and Time
Tuesday, February 14, 2012 from 2:30 p.m. to 4 p.m.
Olin Hall, Room 308
The Ahlers Center for International Business presents:
Marketing Research Seminar, led by Frank Pons, PhD
Frank is professor of Marketing at Laval University (Québec, Canada). His research interests include consumer behaviour, services and sports marketing with an emphasis on cross-cultural issues. Presented during this seminar are two research projects of potential interest for different academic areas. The objective of the seminar is to involve interested USD faculty and to trigger international collaboration between researchers in Europe, Canada and United States.
- The Role of Ethnic Identity in Creating Value
- Sports Business: The Evolving Role of Sponsorship and Activation
For details or to RSVP by Feb. 13, please click here.