Marketing Your Event

Getting the word out on your event is crucial.  Once all of the details are set, it is important to begin thinking about how to publicize your event.  In doing so one must adhere to the following campus posting policies:

1. Adhering anything to walls and doors in any way is strictly prohibited.  Easels and freestanding signs are acceptable- please ask the University Center Information Desk.

2. Blue tape must be used to hang posters & banners

3. You can post up to 50 posters on the sidewalks IF you collect the posters when your event/advertising is complete.  Your posters must include sponsor and contact information.

4. Banners may be hung by Missions Crossroads, Parking Structure, SLP Courtyard, and Maher Hall.  Blue taped must be used to hang the banner.  Take down your banner following the event.

5. Read below regarding number of posters and locations for UC/SLP and Residence Halls.

6. You must supply your own blue tape.  You can purchase at the Bookstore.

The following options should be considered for marketing your event:

1)  Posters & Sidewalk Posting:

All posters posted in the UC/SLP must be approved in the University Center Operations office located behind the Information Desk in UC210. Call  x8888 for details.   You can post up to (5) posters in the UC.  Flyers around campus are subject to each building’s policy.  Post only where other posters are. 

• Posting in the Residence Halls: Take Posters to the Residential Life , Missions Crossroads.  Bring Posters at least 4 days prior to the date you want posted

• Total Number of posters 134

Residential Life Office- 4
Camino/Founders- 14
Maher- 15
Mission B- 24
Mission A- 30
Vistas- 24
UTA- 3
Manchester- 2

Sidewalk Poster Guidelines

• All posters need to be dated (have the date of the event on the poster).  Posters saying “tonight’ or ‘every Wednesday” will be pulled up.

• Do NOT post on light poles, walls, buildings, fountains, or bollards.  Only post on grey, cement sidewalks.

• Only use blue tape.

• Posters must include a sponsor (organization or department).

• Posters may be no larger than 11x17.

• If the posters are wet (rain, sprinkler, or other), they will be pulled up.

• Organizations and Departments are required to pull up posters the day following the event.

• You can post no more than 50 posters on sidewalks

• Bright colored paper which will bleed through and stain concrete is not permitted.

• For special requests regarding outside posting, contact Campus Scheduling at x4592.

2)  Marketing Supplies are available in the Creative Zone (SLP 302). 

• Banner Making Supplies (Paper and Markers) You will need to have your Campus ID available to use the supplies.
• Die Cuts (Punch for letters and numbers).  The Die Cut machine can cut out 4" letters andnumbers for signs or bulletin boards. 
• Self Service Computers for Design and Web work
• Copier
• Baloons & Helium (for a small cost)
• Crepe Paper
• Glue, Exacto Knives, Poster Making,

3)  On Campus Marketing Media:

1. Market your event on the portal by http://www.sandiego.edu/mypostings/

2. Add your event to the electronic signage in the SLP by emailing UCSLPdisplays@sandiego.edu.

3. Get an article in The Vista student newspaper by calling x4714 or emailing Vista Publications at vista@sandiego.edu

4. Have your event published in A.S. Table Stands- contact AS Marketers in the Creative Zone.

5. Add your event to the scrolling marquee in the Marketplace by emailing, asmarketing@sandiego.edu

6. Add your event to the Entrance Marquees by emailing marquee@sandiego.edu. A request to post information on a marquee must be submitted at least two weeks prior to the event. The request must include the name of the event, the date(s) of the event, the start time of the event, the name of the sponsoring department or organization, location, and contact information (name, title, e-mail or website address and phone number) for the USD Department or student organization who is affiliated with the sponsoring department or organization.

4)  Off Campus Publicity:

1. Call Public Relations at x4681 to notify them of the event and discuss the best method for publicizing

2. Post Event on the USD calendar or at news@sandiego.edu, Public Relations at x4681 (public events only)

3. Issue a press release, Public Relations at x4681 (public events only)

4. Advertise in the Alcala View or in USD Magazine, Publications at x4684

5. Use Facebook or Myspace

5)  Vendor Information Tables:

Refrain from hosting vendor/information tables on campus except in front of the UC/SLP and the KIPJ. Any fundraiser that involves an off-campus business or organization must be approved through UC Operations (UC 210).  Fees may apply.  Organizations can reserve tables by calling Campus Scheduling x4592.

6)  Additional Marketing Ideas:

Use balloons
Consider marketing on Aromas Coffee Cups

Use give-a-ways like candy, pens, toys with your event information
Create a foam board
Flyers, posters, 1/4 sheets
Electronic Sign in the Deli
Contacting Professors or classes if the event relate
Die Cuts
AS Table Stands