Event Channel Marketing

Looking to maximize audience reach for your event? USD offers numerous ways to get your message out. Browse the table below to find the appropriate channel(s) that meet your promotional needs. For more information or to add an additional promotional channel, contact us at dcim@sandiego.edu.

 

 

CHANNELS

TARGET AUDIENCE

POINT-OF-CONTACT INFORMATION

COLLATERAL/CREATIVE SPECIFICATIONS

CONTENT DEADLINES

Torero Weekly

Campus community (students, faculty, staff/admin)

MyPostings

https://www.sandiego.edu/mypostings/

Digital Communications and Institutional Marketing (DCIM)

dcim@sandiego.edu

Thumbnail and content specification information available at:

https://www.sandiego.edu/communications/torero-weekly/

 

MyPostings submittal to marketing/communications managers in your area by by EOD Wednesday; marketing/communications managers submit approved content via MyPostings by EOD Thursday of each week.

President's Postcard Monthly Newsletter

Campus community (students, faculty, staff/admin)

Digital Communications and Institutional Marketing (DCIM)

dcim@sandiego.edu

 

TBD by Digital Communications and Institutional Marketing staff.

dcim@sandiego.edu

All events and announcements to be submitted for consideration to dcim@sandiego.edu by EOD on the third Friday of each month (President’s Postcard is disseminated campus wide the last week of each month).

Office Of The President's Website

All USD constituencies (internal and external)

Digital Communications and Institutional Marketing (DCIM)

dcim@sandiego.edu

TBD by client and DCIM staff.

dcim@sandiego.edu

TBD by client and DCIM staff.

dcim@sandiego.edu

Social Media Channels

All USD constituencies (internal and external)

Official USD Platforms: Digital Communications and Institutional Marketing (DCIM)

dcim@sandiego.edu

For additional information on all of the managed Social Media platforms on campus, visit http://www.sandiego.edu/communications/resources/usd-social-media-managers.php.

Collateral material specifications to be determined on a case-by-case basis, as it will revolve around which platform(s) the client is seeking to leverage, and any content/image specs associated with the platform(s).

For more information, contact dcim@sandiego.edu for information about the university’s main social platforms.

For additional information on all of the managed Social Media platforms on campus, visit http://www.sandiego.edu/communications/resources/usd-social-media-managers.php

All SM requests for event promotion must be filed with desired social media manager at least 24 hours prior to requested posting date. For more information, visit http://www.sandiego.edu/communications/resources/usd-social-media-managers.php.

Campus Digital Signage

Campus community (students, faculty, staff/admin)

University Center and SLP digital signage:

ucslpdisplays@sandiego.edu

For a list of other digital signage displays around campus, and the point of contact for those areas, visit http://www.sandiego.edu/ucslp/publicize/displays/contact.php

- Flyer and video dimensions should be at least 800 (h) x 600 (w) pixels, 72 ppi, (portrait orientation for optimal display setting). Landscape orientation flyers are also accepted

- Accepted flyer file types are .pdf, .jpg, .png, or .gif

- Please keep flyer file sizes under 5mb

- Hi-resolution files are preferred

- Accepted video file types are .mp4, .mov, .avi, .wmv

- The submitter is responsible for observing appropriate copyrights for all images, video, and audio.

Additional information is available at:

http://www.sandiego.edu/ucslp/publicize/displays/

A request to post information on the signage should be submitted at least one (1) week prior to the event. Please visit sandiego.edu/ucslpdisplays to submit a request to have information displayed on the digital signage. All of the necessary information must be completed at the time of the request. If a posting is denied, an email response will be sent to the requestor with a written explanation.

 

Campus Event Calendar

All USD constituencies (internal and external)

MyPostings

https://www.sandiego.edu/mypostings/

MyPostings

https://www.sandiego.edu/mypostings/

Event postings need to be submitted for approval at least 72 hours in advance of the event date.

Campus Bulletin Boards

Campus community (students, faculty, staff/admin)

University Design

https://www.sandiego.edu/udesign/protocols/signs-and-protocols.php

Flyer size (preferred): 8.5’’ x 11’’. For more information, visit https://www.sandiego.edu/udesign/protocols/signs-and-protocols.php

For more information on deadlines associated with your communication, visit https://www.sandiego.edu/udesign/protocols/signs-and-protocols.php

Electronic Marquees (West and Main entrances)

All visiting and campus-based USD constituencies

University Design

 

marquee@sandiego.edu

 

For more information, visit:

https://www.sandiego.edu/udesign/protocols/electronic-marquees.php

Information on deadlines and form requests available at:

https://www.sandiego.edu/udesign/protocols/electronic-marquees.php

A-Frames

Campus community (students, faculty, staff/admin)

University Communications

Anna Garretson:

acain@sandiego.edu

Five (5) A-frames that can be placed anywhere on campus. They are two-sided and can hold posters sized up to 24"x 36" (max).

Request for A-frames should be submitted to Anna Garretson (acain@sandiego.edu) NO LATER THAN five business days prior to the event.

Custom Microsites

All USD constituencies (internal and external)

Primary:

https://www.sandiego.edu/its/web/

Secondary:

dcim@sandiego.edu

For web services, fill out the project form at:

https://usandiego.atlassian.net/servicedesk/customer/portal/3

For requests to Digital Communications and Institutional marketing, an initial project meeting is required for scope-of-work. For more information, contact dcim@sandiego.edu

 

For web services, fill out the project form at:

https://usandiego.atlassian.net/servicedesk/customer/portal/3

For requests to Digital Communications and Institutional marketing, an initial project meeting is required for scope-of-work. For more information, contact dcim@sandiego.edu

 

USD News Center

All USD constituencies (internal and external)

news@sandiego.edu

Ryan Blystone, Editor rblystone@sandiego.edu

Generally, USD News Center stories have thumbnail image (640 x 450) and an image embedded in the story itself (870px wide).

For events, story ideas submitted to Ryan Blystone, editor, USDNC, no later than five days prior to the event.

For all other story ideas/communications, submit story requests to rblystone@sandiego.edu.

USD Home Page Hero Content And Spotlight

All USD constituencies (internal and external)

Digital Communications and Institutional Marketing (DCIM)

dcim@sandiego.edu

Home page hero and spotlight photo specifications are the following:

Hero: 2100 x 954

Spotlight: 867 x 476

Home page hero stories are scheduled every 6-8 weeks. To submit a story idea for consideration, contact rblystone@sandiegoo.edu

Spotlight events and announcements are to be scheduled NO later than five business days prior to the event. For more information or to submit an event for inclusion, contact dcim@sandiego.edu

College, Schools, Centers And Institutes Website Pages

All USD constituencies (internal and external)

Primary: Information Technology Services (ITS)
http://www.sandiego.edu/web-request/

 

Secondary: Digital Communications and Institutional Marketing (DCIM)

dcim@sandiego.edu

All content submitted for inclusion on university affiliated websites must be submitted through the MyPostings CMS system, and approved by the area’s MyPostings administrator. To submit a posting, go to:

https://www.sandiego.edu/mypostings/

All events and announcements should be submitted to the website communications manager no later than five days prior to the event.

USD Magazine Print/Digital

All USD constituencies (internal and external)

Julene Snyder, Editor, USD Magazine

julene@sandiego.edu

USD Magazine has three issues each year (spring, summer, fall), and any creative specifications/recommendations for creative can be provided at any time to:

julene@sandiego.edu

classnotes@sandiego.edu

USD Magazine has three issues each year (spring, summer, fall), and story idea submittals can be provided at any time to:

julene@sandiego.edu

classnotes@sandiego.edu

USD Vista student newspaper (editorial and advertorial)

Campus community (students, faculty, staff/admin)

Primary: mediaadvertising@sandiego.edu

Secondary: vistaeditor@sandiego.edu

 

For more information on content and/or advertising specifications, visit https://www.sandiego.edu/vista/advertising/media-kit.php

Information on content/advertising deadlines can be found at: http://www.sandiego.edu/vista/advertising/

 

Newsletters: Schools, Centers, Institutes, Alumni, Parents, Faculty

Targeted constituency affiliated with desired newsletter

Circulated Newsletters:

Alumni Relations: Crystal Peterson

Email: cpeterson@sandiego.edu

Campus Rec Newsletter

Email: campusrecreation@sandiego.edu

The College (CAS Newsletter): Leslie Spring

Email: lhammann@sandiego.edu

Copley Library: Hugh Burkart

Email: hburkart@sandiego.edu

Faculty Newsnotes: Justine Gonzales

Email: justineg@sandieg.edu

Human Resources: Karen Oropeza

Email: koropeza@sandiego.edu

Student Affairs: Kenny Eng

Email: keng@saniego.edu

Parent Relations Newsletter: Regina Bernal

Email: rbernal@sandiego.edu

School of Engineering

Email: Michelles@sandiego.edu

School of Nursing: Carol Scimone

Email: cscimone@sandiego.edu

Student Org Newsletter:

Email: ascommunications@sandiego.edu 

Torero Town Newsletter: Malia Pfister

Email: mpfister@sandiego.edu

All collateral materials should be submitted to the website communications manager no later than five days prior to the event.

TBD, dependent on deadlines associated with each newsletter. To determine when content should be submitted, please contact the point-of-contact listed for each newsletter.

 

Public Service Announcements TV, Radio, Print

All USD constituencies (internal and external)

USD-sanctioned public service announcements are coordinated through the Office of Media Communications

Pamela Gray Payton, Assistant Vice President, Media Communications

Email: pgray@sandiego.edu

All collateral materials to accompany PSAs, as well as print, radio and TV ads must be approved by the Office of Media Communications prior to dissemination. For additional information, contact pgray@sandiego.edu

TBD, dependent on project. Generally, all information for PSAs, print, radio and TV placement needs to be submitted to the Office of Media Communications no later than 7 working days prior to the event. For more information, contact pgray@sandiego.edu.

Media Advisory

Targeted internal and/or external groups and affiliates

Office of Media Communications

Pamela Gray Payton, Assistant Vice President, Media Communications

Email: pgray@sandiego.edu

All collateral materials to accompany media advisories/press releases must be approved by the Office of Media Communications prior to dissemination. For additional information, contact pgray@sandiego.edu

TBD, dependent on project. Generally, all information for advisories/press releases needs to be submitted to the Office of Media Communications no later than 5 working days prior to the event. For more information, contact pgray@sandiego.edu.

Associated Students Communication Channels

Students

Brett Chavarria, AS Communications Chair, 2017-18

Email: ascommunications@sandiego.edu 

 

For additional information on collateral material specifications, contact ascommunications@sandiego.edu 

 

For additional information on delivery dates for the AS-managed communication platforms, visit ascommunications@sandiego.edu 

The Blue Buzz Student Weekly

Students

Torero Program Board

Email:  tpbchair@sandiego.edu 

For additional information on collateral material specifications for the Blue Buzz, contact tpbchair@sandiego.edu 

For additional information on deadline copy dates for inclusion in the Blue Buzz, contact tpbchair@sandiego.edu 

Five By Five Events (CAS and Engineering)

Campus community (students, faculty, staff/admin); or targeted constituency therein

Leslie Spring, marketing and communications manager, College of Arts and Sciences

Email: lhammann@sandiego.edu

Michelle Sztupkay, marketing and communications manager, Shiley-Marcos School of Engineering

Email: michelles@sandiego.edu

Inclusion in the Five-by-Five presentations will be determined by CAS and SMSE marketing and communications representatives. For more information, contact lhammann@sandiego.edu, or michelles@sandiego.edu

 

Inclusion in the Five-by-Five presentations will be determined by CAS and SMSE marketing and communications representatives. For more information, contact lhammann@sandiego.edu, or michelles@sandiego.edu

 

Community Of Human Resources Cascading Channel

Campus community (students, faculty, staff/admin)

Karen Oropeza

Email: koropeza@sandiego.edu

For detailed information about collateral specifications for the Human Resources-sourced communications, contact Karen Oropeza at koropeza@sandiego.edu

For detailed information about timelines associated with Human Resources-sourced communications, contact Karen Oropeza at koropeza@sandiego.edu

Greek Life Communication Channels

Students

Inter Fraternity Council

Email: usdifccpcommunications@gmail.com 

Panhellenic - Sorority governing body

Email: usdvpprandcommunications@gmail.com 

 

Creative specifications dependent on the channel leveraged. For additional information on how best to communicate your message (and any collateral specifications associated), contact usdifccpcommunications@gmail.com or usdvpprandcommunications@gmail.com

 

Content deadlines dependent on the channel leveraged. For additional information on how best to communicate your message (and any collateral specifications associated), contact usdifccpcommunications@gmail.com or usdvpprandcommunications@gmail.com