USD Marketing Channels

Looking to maximize audience reach for your event? USD offers numerous ways to get your message out. Browse the table below to find the appropriate channel(s) that meet your promotional needs. For more information or to add an additional promotional channel, contact us at dcim@sandiego.edu.

Channel Target Audience Point-of-Contact Information Collateral/Creative specs Deadline

Torero Weekly (email digest)

Campus community (students, faculty, staff/admin) MyPostings
Digital Communications and Institutional Marketing (DCIM) dcim@sandiego.edu
Thumbnail and content specification information available on the Communications website. MyPostings submittal to marketing/communications managers in your area by by EOD Wednesday; marketing/communications managers submit approved content via MyPostings by EOD Thursday of each week.
President's Postcard (monthly email newsletter) Campus community (students, faculty, staff/admin) Digital Communications and Institutional Marketing (DCIM) dcim@sandiego.edu TBD by Digital Communications and Institutional Marketing staff. dcim@sandiego.edu All events and announcements to be submitted for consideration to dcim@sandiego.edu by EOD on the third Friday of each month (President’s Postcard is disseminated campus wide the last week of each month).
Office of the President website All USD constituencies (internal and external) Digital Communications and Institutional Marketing (DCIM) dcim@sandiego.edu TBD by client and DCIM staff. dcim@sandiego.edu TBD by client and DCIM staff. dcim@sandiego.edu
Social Media Channels All USD constituencies (internal and external)

Official USD Platforms: Digital Communications and Institutional Marketing (DCIM) dcim@sandiego.edu.

For additional information, see list of all managed Social Media platforms.

Collateral material specifications to be determined on a case-by-case basis, as it will revolve around which platform(s) the client is seeking to leverage, and any content/image specs associated with the platform(s). For more information, contact dcim@sandiego.edu for information about the university’s main social platforms. See additional information on all of the managed Social Media platforms on campus. All SM requests for event promotion must be filed with desired social media manager at least 24 hours prior to requested posting date. See here for more information.
Campus Digital Signage Campus community (students, faculty, staff/admin)

University Center and SLP digital signage: ucslpdisplays@sandiego.edu

See a list of other digital signage displays around campus, and the point of contact for those areas.

- Flyer and video dimensions should be at least 800 (h) x 600 (w) pixels, 72 ppi, (portrait orientation for optimal display setting). Landscape orientation flyers are also accepted - Accepted flyer file types are .pdf, .jpg, .png, or .gif - Please keep flyer file sizes under 5mb - Hi-resolution files are preferred - Accepted video file types are .mp4, .mov, .avi, .wmv - The submitter is responsible for observing appropriate copyrights for all images, video, and audio. Additional information is available here. A request to post information on the signage should be submitted at least one (1) week prior to the event. Please visit sandiego.edu/ucslpdisplays to submit a request to have information displayed on the digital signage. All of the necessary information must be completed at the time of the request. If a posting is denied, an email response will be sent to the requestor with a written explanation.
Campus Events Listing All USD constituencies (internal and external) MyPostings See the guide to using the MyPostings system. Event postings need to be submitted for approval at least 72 hours in advance of the event date.
Campus Bulletin Boards Campus community (students, faculty, staff/admin) University Design
Signs and protocols
Flyer size (preferred): 8.5’’ x 11’’. Click here for more information For more information on deadlines associated with your communication, see the web page on signs and protocols.
Electronic Marquees (West and Main entrances) All visiting and campus-based USD constituencies University Design
marquee@sandiego.edu
Click here for more information. Information on deadlines and form requests available here.
A-Frames (physical signage) Campus community (students, faculty, staff/admin) University Communications
Anna Garretson: acain@sandiego.edu
Five (5) A-frames that can be placed anywhere on campus. They are two-sided and can hold posters sized up to 24"x 36" (max). Request for A-frames should be submitted to Anna Garretson (acain@sandiego.edu) NO LATER THAN five business days prior to the event.
Custom, project-specific websites All USD constituencies (internal and external)

Primary: USD Library and Web Services

Secondary: Digital Communications and Institutional Marketing

For web services, fill out a web request form
For requests to Digital Communications and Institutional marketing, an initial project meeting is required for scope-of-work. For more information, contact dcim@sandiego.edu
For web services, fill out a web request form
For requests to Digital Communications and Institutional marketing, an initial project meeting is required for scope-of-work. For more information, contact dcim@sandiego.edu
USD News Center All USD constituencies (internal and external) news@sandiego.edu
Ryan Blystone, Editor
rblystone@sandiego.edu
Generally, USD News Center stories have thumbnail image (640 x 450) and an image embedded in the story itself (870px wide). For events, story ideas submitted to Ryan Blystone, editor, USDNC, no later than five days prior to the event. For all other story ideas/communications, submit story requests to rblystone@sandiego.edu.
USD Home Page (hero slider content, spotlight area) All USD constituencies (internal and external) Digital Communications and Institutional Marketing (DCIM) dcim@sandiego.edu Home page hero image and Spotlight photo specifications are the following:
Hero: 2100 x 952
Spotlight: 867 x 476
Home page hero stories are scheduled every 6-8 weeks. To submit a story idea for consideration, contact rblystone@sandiegoo.edu
Spotlight events and announcements are to be scheduled NO later than five business days prior to the event. For more information or to submit an event for inclusion, contact dcim@sandiego.edu
College, Schools, Centers and Institutes website pages All USD constituencies (internal and external) Primary: Website maintainers
Secondary: ITS Library and Web Services (Submit a web request)
Tertiary: Digital Communications and Institutional Marketing (DCIM)
All content submitted for inclusion on university affiliated websites must be submitted through the MyPostings or Cascade CMS systems, and approved by the area’s MyPostings administrator or by ITS approvers. Submit a posting via MyPostings. All events and announcements should be submitted to the website communications manager no later than five days prior to the event.
USD Magazine (print and digital) All USD constituencies (internal and external) Julene Snyder, Editor, USD Magazine julene@sandiego.edu USD Magazine has three issues each year (spring, summer, fall) and a website. Any creative specifications/recommendations for creative can be provided at any time to:
julene@sandiego.edu
Class notes submissions can be made to: classnotes@sandiego.edu
USD Magazine has three issues each year (spring, summer, fall), and story idea submittals can be provided at any time to: julene@sandiego.edu
Class notes submissions can be made to: classnotes@sandiego.edu
USD Vista student newspaper (editorial and advertorial) Campus community (students, faculty, staff/admin) Primary: mediaadvertising@sandiego.edu Secondary: vistaeditor@sandiego.edu For more information on content and/or advertising specifications, see the USD Vista Media Kit. See here for information on content/advertising deadlines.
Newsletters: Schools, Centers, Institutes, Alumni, Parents, Faculty Targeted constituency affiliated with desired newsletter Circulated Newsletters:

Alumni Relations: Crystal Peterson
cpeterson@sandiego.edu

Campus Rec Newsletter
campusrecreation@sandiego.edu

The College (CAS Newsletter): Leslie Spring
lhammann@sandiego.edu

Copley Library: Hugh Burkart
hburkart@sandiego.edu

Faculty Newsnotes: Justine Gonzales justineg@sandieg.edu

Human Resources: Karen Oropeza koropeza@sandiego.edu

Student Affairs: Kenny Eng:
keng@saniego.edu

Parent Relations Newsletter: Regina Bernal rbernal@sandiego.edu

School of Engineering: Michelle Szuptkay
Michelles@sandiego.edu

School of Nursing: Carol Scimone cscimone@sandiego.edu

Student Org Newsletter: ascommunications@sandiego.edu

Torero Town Newsletter: Malia Pfister
mpfister@sandiego.edu
All collateral materials should be submitted to the website communications manager no later than five days prior to the event. TBD, dependent on deadlines associated with each newsletter. To determine when content should be submitted, please contact the point-of-contact listed for each newsletter.
Public Service Announcements TV, Radio, Print All USD constituencies (internal and external) USD-sanctioned public service announcements:
Office of Media Communications
Pamela Gray Payton, Assistant Vice President, Media Communications
Email: pgray@sandiego.edu
All collateral materials to accompany PSAs, as well as print, radio and TV ads must be approved by the Office of Media Communications prior to dissemination. For additional information, contact pgray@sandiego.edu TBD, dependent on project. Generally, all information for PSAs, print, radio and TV placement needs to be submitted to the Office of Media Communications no later than 7 working days prior to the event. For more information, contact pgray@sandiego.edu.
Media Advisory Targeted internal and/or external groups and affiliates Office of Media Communications
Pamela Gray Payton, Assistant Vice President, Media Communications
Email: pgray@sandiego.edu
All collateral materials to accompany media advisories/press releases must be approved by the Office of Media Communications prior to dissemination. For additional information, contact pgray@sandiego.edu TBD, dependent on project. Generally, all information for advisories/press releases needs to be submitted to the Office of Media Communications no later than 5 working days prior to the event. For more information, contact pgray@sandiego.edu.
Associated Students communication channels Students Brett Chavarria, AS Communications Chair, 2017-18 (email) For additional information on collateral material specifications, use the email provided. For additional information on delivery dates for the AS-managed communication platforms, use the email provided.
Blue Buzz (weekly email newsletter for students) Students Torero Program Board
Email: tpbchair@sandiego.edu
For additional information on collateral material specifications for the Blue Buzz, contact tpbchair@sandiego.edu For additional information on deadline copy dates for inclusion in the Blue Buzz, contact tpbchair@sandiego.edu
"Five By Five" events (CAS and Engineering) Campus community (students, faculty, staff/admin); or targeted constituency therein Leslie Spring, Marketing and Communications Manager, College of Arts and Sciences
lhammann@sandiego.edu

Michelle Sztupkay, Marketing and Communications Manager, Shiley-Marcos School of Engineering
michelles@sandiego.edu
Inclusion in the Five-by-Five presentations will be determined by CAS and SMSE marketing and communications representatives. For more information, contact lhammann@sandiego.edu, or michelles@sandiego.edu Inclusion in the Five-by-Five presentations will be determined by CAS and SMSE marketing and communications representatives. For more information, contact lhammann@sandiego.edu, or michelles@sandiego.edu
Community Of Human Resources cascading channel Campus community (students, faculty, staff/admin) Karen Oropeza
koropeza@sandiego.edu
For detailed information about collateral specifications for the Human Resources-sourced communications, contact Karen Oropeza at koropeza@sandiego.edu For detailed information about timelines associated with Human Resources-sourced communications, contact Karen Oropeza at koropeza@sandiego.edu
Greek Life communication channels Students Inter Fraternity Council (email)
Panhellenic - Sorority governing body (email)
Creative specifications dependent on the channel leveraged. For additional information on how best to communicate your message (and any collateral specifications associated), use the emails provided. Content deadlines dependent on the channel leveraged. For additional information on how best to communicate your message (and any collateral specifications associated), use the emails provided.