USD Scientist Getting The Word Out On Global Warming
U-T San Diego -- Most scientists will admit they haven't always been successful at explaining climate change to the general public. A recent survey found while 62 percent of Americans believe climate change is happening, 26 percent do not. The other 12 percent are unsure.
Michel Boudrias, a University of San Diego marine scientist, hopes to change that. He received $1.25 million in federal funding to increase the public's understanding of climate change.
Boudrias told KPBS he will tackle this task in a specific way: by targeting key leaders in the community who can spread the word about climate change.
"A part of the reason why we wanted to work with the key influential community leaders, the business leaders, the thought leaders really of San Diego, is to have a situation where they could be a portal to their own community," he said. "Maybe they will be the messenger because their community will respond to them better. Maybe they will be the ones who will work with us to help develop the message that's more appropriate for the business community, for example, for elected officials. (Full Story)
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