Climate Education Effort Targets Regional Leaders
Thursday, April 5, 2012
U-T San Diego -- An unusual alliance of social scientists, researchers and communications experts in San Diego County is trying to elevate the nation's literacy of climate science — though the effort itself might inflame skeptics of global warming.
The initiative is designed to approach climate issues in a fresh way. Unlike most science-education programs, this one doesn't target school-aged children or young adults, nor does it rely solely on scientists to do the talking.
Powered by a $1.25 million grant from the National Science Foundation, the University of San Diego and its allies are analyzing what regional trendsetters in business, politics and other endeavors think about global warming so they can fashion messages that resonate best and find the most effective people to deliver them.
In recent months, the San Diego Regional Climate Education Partnership has interviewed 38 leaders about their climate knowledge and values, and conducted a public-opinion poll countywide as they develop a model they hope can be replicated nationwide. (Full Story)