This award includes a $500 honorarium and an opportunity to present their work at a University-wide event. Learn more about the IEE award nomination/application process.
Justine Rapp 2014 winner!
Dr.Rapp, Assistant Professor of Marketing developed two experiential learning projects for her Digital Marketing and Social Media course. These projects provide the necessary link between consumer theory and business practice. Students work with non-profit organizations to create paid advertising campaigns that are run on Google throughout the semester. Students develop ad campaigns and make decisions based on data collected through the Google platform. They also work with 6 small businesses in the San Diego area in developing a digital marketing portfolio. Students are required to meet with clients one-on-one to gain a comprehensive understanding of their business offerings, subsequently developing a complete digital marketing package.