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Department of

Communication Studies

Title

'What Makes Your Heart Bleed?' Student Presentation at Creative Collaborations

Message

"What Makes Your Heart Bleed?" by Christine Horseman, Samantha Bello, Kylie Learakos and Nicole Younger was one of the 17 projects on display at the 2011 Creative Collaborations.

Finding Refuge is a nonprofit foundation that establishes regional organizations at universities across the nation to spread awareness of child slavery in Ghana. Finding Refuge focuses on obtaining financial support and educating the public on the poor conditions in Ghana. Our intent was to raise donations and increase consciousness of child slavery, trafficking and abandonment. This organization was originally founded by participants on the Semester at Sea program (SAS). The organization we have choosen has a local connection because many University of San Diego (USD) students have sailed on SAS voyages. On the recent Fall 2010 voyage, several USD students personally witnessed child slavery in Ghana and became passionate about the cause. Our goal was to generate interest and gather financial donations for the Finding Refuge organization. Our main objective was to measure the most effective persuasion tactics in obtaining donations for the Finding Refuge foundation. The two tactics we employed to measure persuasion are pathos (emotional), and logos (logistical). To measure large gender specific audiences, we delivered our message to the USD Greek community. We selected two fraternities and two sororities in which a pathos and logos message was displayed to each a male and female audience. To maintain the consistency of our variables, we created a persuasive video from both the logos and pathos standpoint to show at each meeting. The pathos video consisted of our group member, Christine Horsman, speaking on behalf of her first hand experience on SAS and with the children in Ghana. Our logos video consisted of two group members who are not emotionally tied to the issue of child slavery, but wish to provide factual information on the conditions in Ghana. The most effective means of measuring the effectiveness of the videos shown was to divide the number of people who wrote their e-mails to receive more information by the number of people in attendance. We found that the logos video was more effective for males, and the pathos was more effective for females. However, this difference was not significant; both videos were effective for each gender, one just slightly more so than the other.

To watch the two different rhetorical approaches:

Pathos: http://www.youtube.com/watch?v=Y7nsygZYL7A

Logos: http://www.youtube.com/watch?v=kDCwBuGrXu8&feature=related

 

ContactKristin Moran, Ph.D. | kmoran@sandiego.edu | (619) 260-4805