Bradley Bond, PhD
Assistant Professor, Communication Studies
Bradley J. Bond, PhD, joined the department of Communication Studies in 2012 after an appointment as a post-doctoral research fellow with the Children’s Digital Media Center in the Department of Psychology at Georgetown University. Bond offers courses on media effects and communication research methods. Bond’s research focuses on the relationship between media exposure, health, and identity. His current work examines the influence of media on the sexual identity and sexual health of gay, lesbian, and bisexual adolescents.
Ph.D., University of Illinois at Urbana Champaign, Communication
M.A., University of Illinois at Urbana Champaign, Speech Communication
B.A., Bradley University, Communication
Scholarly and Creative Work
Bond takes a social psychological approach to investigating the relationship between media exposure and various health- and identity-related outcomes among child and adolescent populations. Bond’s present research employs quantitative methods to better understand how sex is portrayed in the media and the effects of media exposure on the sexual identity and sexual behaviors of gay, lesbian, and bisexual youth. Bond’s work on media effects has received top paper awards from the National Communication Association and appeared in peer-reviewed communication, psychology, and interdisciplinary journals including the Journal of Communication, Communication Research Reports, Sexuality & Culture, Early Education & Development, and Body Image. He has also contributed to multiple edited volumes. His research on the relationship between video game magazine exposure and pre-adolescent boys’ drive for muscularity received both national and international press coverage.
Bond’s teaching interests include media history, media effects on individuals and society, and research methods. Prior to arriving at USD, Bond taught a wide range of courses at the University of Illinois, including courses on sexual communication, mediated communication, and persuasion. He currently teaches Media Processes and Effects and the new introductory methods course, Introduction to Research.