Marketing Curriculum

Below is the current course catalog information. To view more information and an overview visit the course section in the catalog.

The Marketing Major

Preparation for the Major

Lower-division requirements for the major are the completion of the following courses with a grade point average of 2.0 or better with no grade below C-. Transfer courses must be C or better.

ACCT 201Principles of Financial Accounting3
ACCT 202Principles of Managerial Accounting3
ECON 101Principles of Microeconomics3-4
ECON 102Principles of Macroeconomics3
ECON 216Statistics for Business and Economics1-4
or  ECON 217 Applied Regression Analysis
ECON 217 is restricted to incoming transfer students and must receive pre-approval
ITMG 100Information Systems3
MATH 130Survey of Calculus3
or  MATH 150 Calculus I
Total Units19-23

Major Requirements

Students majoring in marketing must satisfy the USD core curriculum requirements as set forth in this catalog, lower-division requirements for the major, the Professional Development Passport Program and all of the following major requirements:

Business Core
DSCI 300Prescriptive Business Analytics3
DSCI 303Operations Management3
ETLW 302Business and Society3
or  PHIL 332 Business Ethics
ETLW 311Business Law I3
FINA 300Financial Management3
MGMT 300Organizational Behavior3
MGMT 490Strategic Management3
MKTG 300Fundamentals of Marketing3
or  MKTG 303 Fundamentals of Marketing Abroad
Business Core Total Units24
Required Courses
MKTG 410Marketing Research3
or  MKTG 413 Marketing Research Abroad
MKTG 420Consumer Behavior3
MKTG 490Marketing Strategy3
Required Courses Total Units9
Elective Courses
Select three of the following elective courses:9
Services Marketing
Sports Marketing
Global Marketing
or Global Marketing Abroad
Professional Selling
International Business to Business Marketing
Digital Marketing and Social Media
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Analytics
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Brand Management
Advanced Marketing Project
Special Topics
Any pre-approved elective, which may include a BUSN 498 internship
Elective Courses Total Units9
Total Units42

The marketing major requires a minimum of 24 upper-division units in the major be completed at USD, of which 12 units must be in marketing.

Below is the current course catalog information. To view more information and an overview of the major visit the course section in the catalog.

Minor Requirements

Required Lower-Division Courses
ACCT 201Principles of Financial Accounting3
ECON 101Principles of Microeconomics3
Required Upper-Division Courses
MKTG 300Fundamentals of Marketing3
or  MKTG 303 Fundamentals of Marketing Abroad
MKTG 490Marketing Strategy3
Elective Courses
Select two of the following:6
Services Marketing
Sports Marketing
Global Marketing
or Global Marketing Abroad
Professional Selling
International Business to Business Marketing
Digital Marketing and Social Media
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Research
or Marketing Research Abroad
Marketing Analytics
Consumer Behavior
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Brand Management
Advanced Marketing Project
Special Topics
Independent Study
Any pre-approved elective, which may include a BUSN 498 Internship
Total Units18