Justine Rapp Farrell

Justine Rapp Farrell
Phone: (619) 260-2989
Office: Olin Hall 106

Associate Professor of Marketing

  • PhD, University of Nebraska Lincoln, Marketing
  • MBA, Villanova University, Marketing
  • BS, Villanova University, Marketing

Justine Rapp’'s research interests focus on the domain of consumer welfare, more specifically on the marketing implications of public policy on underrepresented groups. She has published several peer-reviewed articles in journals such as the Journal of Consumer Research, the Journal of Public Policy & Marketing, the Journal of Business Ethics and the Journal of Advertising, among others. She has also received two research grants in the area of transformative consumer research.

Rapp came to the School of Business to develop a newly designed course on Digital Marketing and Social Media in the marketing area. Covering topics including search engine marketing, website design and social media, Rapp integrates real world, client-based interactions into all course-learning initiatives. The development of skills in search engine optimization, content generation and online advertising is highlighted.

Areas of Expertise

consumer behavior, disadvantaged and vulnerable populations, public policy, transformative consumer research, digital marketing, Disadvantaged Consumer Groups


  • Faculty Dual Excellence Award, 2015
  • AMA Marketing and Society Special Interest Group--Emerging Scholar Award, 2015
  • Innovation in Experiential Education Award, 2014

Selected Publications

  • Hill, R., Capella, M., Rapp, J. (2016) Antiservice as Guiding Maxim: Tough Lessons from a Maximum Security Prison, Journal of Service Research, 19(1), 57-71.
  • Hill, R., Rapp, J., Capella, M. (2015) Causes and Consequences of Consumption Under Restriction: Participatory Action Research in a Maximum Security Prison, Journal of Public Policy and Marketing, 34(2), 156-172.
  • Mulder, M., Rapp, J., Hamby, A., Weaver, S. (2015) Consumer transformation through volunteer service experiences, Service Industries Journal.
  • Rapp, J., Hill, R. (2015) Lordy, Lordy Look Who's Forty. The Journal of Consumer Research Reaches a Milestone, Journal of Consumer Research, 42, 19-29.
  • Hill, R., Rapp, J. (2014) Codes of Ethical Conduct: A Bottom-Up Approach, Journal of Business Ethics, 123(4), 621-630.


San Diego Business JournalBeing Nimble is Necessity for Mobile Marketing Network, October 13, 2016