Undergraduate Business Minors

The School of Business Administration offers eleven minors.

 

Accountancy

Lower-division required courses (6 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ACCT 202 Principles of Managerial Accounting
  • - Introduction of managerial accounting information for planning, controlling, and making decisions within a firm. Current changes to the business environment and their impact on accounting is also presented. Prerequisites: ACCT 201 and ITMG 100 (or concurrent enrollment).
    

Upper-division required courses (6 units):

• ACCT 300 Intermediate Accounting I
  • - Emphasis is placed upon corporate organization with a comprehensive study of current assets; property, plant, and equipment; intangible assets; and current liabilities. Recent developments in accounting theory and their impact on financial reporting are illustrated. Prerequisite: ACCT 202.
• ACCT 302 Cost Accounting
  • - Sources of data and preparation of financial statements in manufacturing organizations are studied. Primary emphasis is on costs for control, decision processes internal to the firm (including standards of performance), relevant costs for decisions, budgets, and capital investment considerations. Prerequisite: ACCT 202.

Upper-division elective courses (6 units):

• Any two pre-approved ACCT Electives

Business Administration

Lower-division required courses (9 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
• ECON 102 Principles of Macroeconomics
  • - The study of the operation of the American economy in an international setting, examining the interaction of households, business firms, government, and the rest of the world in resource, product, and financial markets. Topics include national income accounting and analysis, business fluctuations, inflation, unemployment, and monetary and fiscal policy. Prerequisite: ECON 101.
    
    

Upper-division required course (3 units):

• MGMT 300 Organizational Behavior
  • - The study of human behavior in organizational settings. Examines the interface between human behavior and the organizational context, and presents frameworks for managing people in the organization. Topics addressed include perceptual processes, personality, learning, motivation, attitudes, stress, group dynamics, intergroup behavior, conflict, power, politics, leadership, and cross-cultural implications. Behavioral science concepts are applied through self-assessment, case studies, and experiential exercises.
    
    

Upper-division elective courses (6 units):

• Any pre-approved business elective (not ACCT or ECON)

Economics

Lower-division required courses (12 units):

• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
• ECON 102 Principles of Macroeconomics
  • - The study of the operation of the American economy in an international setting, examining the interaction of households, business firms, government, and the rest of the world in resource, product, and financial markets. Topics include national income accounting and analysis, business fluctuations, inflation, unemployment, and monetary and fiscal policy. Prerequisite: ECON 101.
• ECON 201 Intermediate Microeconomics or upper-division ECON elective
  • - The economic theory of demand, production, product and input markets, welfare, and general equilibrium. Applications of price theory, including its use in evaluating and forming public policy. Prerequisite: ECON 101.
• ECON 202 Intermediate Macroeconomics or upper-division ECON elective
  • - Examines the causes of fluctuations in important national economic variables, such as aggregate output, interest rates, the rate of inflation, the rate of unemployment, and exchange rates. Investigates the feasibility of stabilizing the economy through the use of fiscal and monetary policy. Prerequisite: ECON 102.

Upper-division elective courses (6 units):

• Any pre-approved ECON electives

Finance

Lower-division required courses (6 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ACCT 202 Principles of Managerial Accounting
  • - Introduction of managerial accounting information for planning, controlling, and making decisions within a firm. Current changes to the business environment and their impact on accounting is also presented. Prerequisites: ACCT 201 and ITMG 100 (or concurrent enrollment).
    
    

Upper-division required courses (12 units):

• FINA 300 Financial Management
  • - This course is an introduction to the fundamental principles that guide the financial manager in making asset management, valuation and financing decisions. Topics include ratio analysis, time value of money, stock and bond valuation, risk and return (CAPM), capital budgeting, financial planning, cost of capital and options. Pre-requisites: ACCT 201, ECON 102, ECON 216
• FINA 402 Investments
  • - This course surveys the basic principles and techniques of security and investment analysis. It covers capital markets, stocks, fixed-income portfolios, options, futures contracts and other derivatives. Market analysis methods are examined, and sources of analytical information and their use are studied. Prerequisite: FINA 300.
• FINA 404 Advanced Corporate Finance
  • - The objective of this course is to apply financial management concepts to business situations through the use of case studies. The course will enhance your understanding of corporate finance topics, such as, valuation, capital budgeting, risk and return, cost of capital, capital structure, dividend policy and mergers. The focus of the course is on applied and analytical financial decision making and will require written case reports and the presentation of case analyses. Prerequisite: FINA 300
• FINA 405 International Finance
  • - An introduction to the problems facing the financial management of international companies. Topics include foreign exchange exposure management, financing trade, foreign direct investments, international accounting and control, and working capital management. Prerequisite: FINA 300.

Information Technology Management

Lower-division required courses (3 units):

• ITMG 100 Information Systems (or equivalent)
  • - An introduction to computer-based information systems and their role in business and other organizations. Topics include information technology, information systems and development concepts, and application software. Emphasis on improving student skills as knowledge workers through the effective use of business productivity software and the Internet. Instructional methods include lecture, case study, hands-on projects, and student presentations.

Upper-division elective courses (9 units):

• ITMG 310 Structured Programming and Business Applications
  • - The study of advanced methods and techniques in decision support application development using spreadsheet, database, and visual programming software. The course enables students to solve business problems by integrating tools including spreadsheets, database, programming languages, and the Internet. The course stresses development of complete, turnkey systems with programming facilities available in decision support software programs. Heavy emphasis is placed on logical processes and developing programming skills. Prerequisite: ITMG 100.
• ITMG 320 Database Design and Applications
  • - The theory and practice of designing, implementing, and modifying information systems that use database management software. Topics include: best practices in data modeling, data normalization, and database design; database implementation methods; and the use and evaluation of alternative database management software packages. Instructional methods include lecture, demonstrations, group problem-solving exercises, a major database design and implementation project, and student presentations. Prerequisite: ITMG 100.
• ITMG 330 Electronic Commerce
  • - Overview of current practice in electronic commerce, broadly defined to include business processes and the activities of not-for-profit organizations. Includes discussion of enabling technologies and business strategies, and discussion of international, legal, and ethical issues that arise in conducting electronic business.
• ITMG 340 Web Site Design
  • - Examines the design of Web sites for business and organizations. Topics include: planning a Web site, understanding the principles and elements of effective Web site design, using Web development and design tools; and evaluating Web site effectiveness. Elements of consistent Web page design as components of overall Web site design are emphasized. Effective communication of concepts and analysis in written format and oral presentations is stressed. Teaching methods include class lecture, case studies, and Internet laboratory research projects. Prerequisite: ITMG 100.
• ITMG 350 Management Information Systems
  • - A management-oriented overview of information systems with an emphasis on ways to analyze and use information technologies from the perspective of a business professional. Topics include: international competitive uses of information systems; various ways of using information technologies in business processes, products, and services; impacts of information systems on the productivity of individuals and organizations; alternative methods for building information systems; factors leading to successful implementation of information systems; and threats and risks associated with information systems. Instructional methods include lecture, case study analysis, Internet-based projects, community service-learning, technical writing, and presentations. Prerequisite: ITMG 100.
• ITMG 360 Data Communications and Networking
  • - Introduction to the concepts, technology, and business practices related to the design and functioning of modern data communication networks. Topics include: various protocols, topologies, and configurations used in modern data communications networks; the characteristics, engineering, and economic trade-offs among essential network hardware and software components; and current telecommunications industry standards and emerging technologies. Hands-on projects introduce students to the nuances of design, implementation, and management of computer networks in real-world environments using prevailing standard networking software. Prerequisite: ITMG 100.
• ITMG 440 Internet Programming
  • - Develops skills in the design and implementation of object-oriented information systems on distributed platforms. Topics include: object-oriented programming methods; development of distributed applications; and Web-based interface design and interactivity with enterprise-wide databases. Hands-on projects provide students experience with real-world software development environments using state-of-the-art development methodologies and tools. Prerequisites: ITMG 100.
• ITMG 494 Special Topics
  • - Topics of current interest in information technology management. Course content and structure will differ depending on instructor. Consult your advisor for course description for any given semester. May be repeated once for credit. Prerequisite: Consent of instructor.
• ACCT 303 Accounting Information Systems
  • - Information requirements and transaction processing procedures relevant to integrated accounting systems. The course emphasizes accounting system design, analysis, and related internal controls. Prerequisites: ACCT 300 and 302.

Related Courses (6 Units):

Any two courses from the following list may apply to the ITMG minor:

• ARTV 108 – Introduction to New Media in Art
• - In this course students are encouraged to explore the world of independent media by critically engaging in contemporary debates and creatively expressing themselves through various digitally based technologies. Topics have included: monument, collage, mapping, propaganda, and zines. This course is a prerequisite for ARTV 308.
  
• ARTV 308 – Web Art
  • - We will be using the Web as a creative medium exploring various issues in telecommunications. Students will learn Web-based production skills. Projects have included Web interventions (flaming), databasing, experimental narrative, blogs, mash-ups, Web radio, and video games. Prerequisite: ARTV 108.
• COMM 439 – New Media and Technology
  • - This course surveys the development of new media forms, including the Internet, digital video, and interactive multimedia programs, and explores the future of media convergence. The course introduces students to theories and concepts with which they may assess the influence of information delivery systems on traditional media forms. Students learn the basics of interface design, Web site development, and database structure with a focus on improving the communication potential of new media technology.
• COMM 485W – Writing for Electronic Media
  • - This course introduces students to the skills and strategies associated with writing and production in various electronic media industries. Course material surveys the industry standards media professionals bring to their work, as well as academic criticism of these practices. Students will learn how to create and criticize a variety of electronic media texts, including news packages, television narratives, and advertisements. Prerequisite: COMM 220 is recommended.
• COMP – any Computer Science course
• ECON 370 – Econometrics
  • - The study of the construction and estimation of econometric models and econometric research. This is a project-oriented course designed to integrate economic theory with econometric analysis. Prerequisites: ECON 201, 202, and 216. (fall semester only)
• ENVI 214 – Introduction to Maps and Spatial Data Analysis
  • - Use of maps as an analytical tool. Topics include: map reading; the use of maps as a medium for describing and analyzing various types of spatially-distributed data; stereoscopic interpretation and cartographic representation of landforms, vegetation, and land use. Laboratory exercises will use ArcView software. Two hours lecture and one three-hour laboratory per week. Prerequisite: MATH 115. (fall semester)
• ENVI 312 – Introduction to GIS
  • - An overview of geographic information systems (GIS), including its history, role in complex spatial analysis projects, and geographic data management. Related technologies such as global positioning system (GPS) and remote sensing also will be introduced. Laboratory exercises will emphasize digital cartography using ArcView software. Two hours of lecture and one laboratory per week. Prerequisite: MATH 115.
• ENVI 315 – Geographic Information Systems
  • - Theory and practice of Geographic Information Systems (GIS) as a tool for the display and manipulation of spatial data. Applications include: urban planning; land use classification; biomass analysis; crop monitoring; forest resource assessment and management; and disaster assessment, management, and recovery. Laboratory exercises will use ArcInfo software. Two hours of lecture and one laboratory per week. Prerequisites: ENVI 312 or 314 and MATH 115 or consent of instructor. (spring semester)
• ENVI 420 – Introduction to Remote Sensing
  • - An introduction to remote sensing technology and its applications in earth science. This course will cover principles of remote sensing, aerial photography, photogrammetry, electronic multispectral imaging, and methods of digital image processing and analysis. Applications of remote sensing in marine and terrestrial environments and integration of remote sensing and geographic information systems also will be discussed. Three lectures and one laboratory per week and some field trips. Prerequisites: ENVI 312 or 314 and at least one course in physical science, or consent of instructor.
• ETHN 300 – Research and Critical Perspectives in Ethnic Studies
  • - A research course that covers both theoretical and methodological perspectives in ethnic studies. The course will focus on the application of theory to research design with an emphasis on the construction of a research proposal, how to structure a research argument, and data analysis.
• FINA 407 – New Venture Finance
  • - This course presents the fundamental process of funding a new venture. The course is centered on developing the critical skills of evaluating a start-up business idea, constructing a business plan to implement that idea, identifying an appropriate funding source, presenting the business idea to a funding source, and negotiating a funding term sheet. Prerequisite: FINA 300
• HIST 300W – Historian’s Methods
  • - Beginning seminar in historical research, problems of investigation, critical analysis, and presentation, correct use of footnotes and bibliography; acquaintance with major libraries, archives, and the use of media techniques. Some attention to the development of historical writing and the philosophy of history. This course fulfills the core curriculum writing requirement. (every semester)
• LIBR 101 – Research Methods
  • - The goal of this course is to instruct students in the use of an academic library’s printed and electronic resources to find and evaluate critical information for all disciplines both within libraries and on the Internet. Students are encouraged to think about how information is structured and disseminated as well as the ethical use of information in society.
• LIBR 103 – Information Literacy and Research Strategies
  • -This course will teach the skills needed to effectively gather information to support educational and research needs in diverse formats. Topics include formulating research questions, the evaluation and presentation of information, ethical uses of information, effective search methods, citation practices, exploration of multiple literacies, and relevant readings and writings with discussions prompted by current issues.
• MKTG 303 – Internet Marketing
  
  
• MKTG 410 – Marketing Research
  • - Emphasis is placed on the relationship between marketing research and the business decision. A complete marketing research project is developed. Topics include: research methodology and the business function, problem formulation and the role of research, data collection, and analysis. Prerequisites: ECON 216 and MKTG 300.
• *MUSC 109 – Introduction to Sound Art
  • - A survey of the natural, cultural, historical, and artistic experience of sound with an emphasis on the use of sound in artistic and critical engagements with the world. Topics include: acoustic ecology, philosophy of music, musical instrument technology; scientific and mathematical application of sound; radical challenges to musical traditions in the 20th century, including electronic, experimental, and improvised musics; installations and sound sculpture; technologies of sound reproduction; copyright and technological change; sampling; and DJ culture. Cross-listed as ARTH 109. This course fulfills a core curriculum requirement.
• NAVS 202 - Navigation
  • - An in-depth study in the theory, principles, and procedures of ship navigation and maneuvering. Students learn piloting, navigation, and maneuvering to include the use of charts, visual and electronic aids, theory and operation of magnetic and gyro compasses, relative-motion vector analysis theory, formation tactics, and ship employment. Practical skills in plotting and piloting are stressed. International and inland rules of the nautical road, naval operations and operations analysis, applied aspects of ship handling, and afloat communications are also studied. Additionally, leadership traits in the themes of communication, counseling, and conflict resolution as they relate to safe navigation and ship movement will be developed. Other topics include tides, currents, effects of wind and weather, use of navigation instruments, celestial navigation, and the characteristics of electronic navigation.
• *PHIL 114 – Philosophy and Technology
  • - Technology is the art of rational problem solving. Philosophy is the art of asking questions. The questions we shall raise include: What is science? When are scientific claims true? Is science relevant to art, religion, or everyday experience? Can we trust applied science (technology) to make life easier or less dangerous? In a nuclear era, is technology itself the problem? Is “alternative technology” an alternative? Does our survival depend on technology or its absence? Readings from classical and contemporary sources.
• *PHYS 101 – Physics and Society
  • - A discussion of the concepts which unify our experience with the physical world. Topics are presented at an introductory level for the student with little or no background in physical science. Science-related topics of special interest are discussed. Examples include: alternatives for energy production and conservation; radiation, its effect and applications; and ethical decisions in the application of new scientific discoveries. Three lectures weekly with demonstrations and discussions. (every semester)
• *PHYS 112 - Physics and Society with Laboratory
  • - A discussion and empirical examination of the concepts which unify our experience with the physical world. Topics are presented at an elementary level for the student with little or no background in physical science. Science-related topics of special interest are discussed. Examples include: alternatives for energy production and conservation; radiation, its effect and application; and ethical decisions in the application of new scientific discoveries. Two lectures and one laboratory/recitation weekly.
• POLS 250 – Research Methods in Political Science
  • - This course introduces students to the various stages of the research process, from conceptualization of the research question to interpretation of findings. Students not only learn to develop efficient research strategies to evaluate empirical relationships from a theoretically informed perspective, but they also design and conduct empirical research of their own.
• PSYC 230 – Research Methods in Psychology
  • - Introduction to the principles and methods of psychological research through lecture, discussion, and participation in laboratory and field research projects. This course will cover multiple research designs including both qualitative and quantitative approaches. (every semester)
• PSYCH 305 – Computer Analysis of Behavioral Science Data
  • - Students will learn to enter data on a computer and to use statistics programs (for example, SPSS) to perform the kinds of analyses introduced in basic statistics courses (for example, central tendency, variation, correlation, t-tests, analysis of variance, and chi square). More advanced statistical procedures (for example, multiple regression, partial correlation, and analysis of covariance) will be introduced. Previous experience with computers is not required. Prerequisite: PSYC 160.
• SOCI 160 – Statistical Methods
  • - An introduction to the use of quantitative methods with emphasis on measures of central tendency and variability, statistical inference, including the normal curve, elementary probability, sampling, and correlation. (fall semester, every year)
• SOCI 324 – Methods of Social Research
  • - An introduction to a broad range of concepts and methods for the collection, organization, analysis, and interpretation of sociological data. Conceptual models, research design, empirical methods, and the special problems of measurement, analysis, and interpretation are stressed. Prerequisite: SOCI 160. (spring semester, every year)

Other information technology related courses may be appropriate on approval of the ITMG faculty.
Courses taken in the minor may not be counted toward the major but may be used to satisfy preparation for the major and Core
Curriculum requirements. (* These courses also satisfy the USD Core Curriculum requirements.)

International Business

Lower-division required courses (9 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
• ECON 102 Principles of Macroeconomics
  • - The study of the operation of the American economy in an international setting, examining the interaction of households, business firms, government, and the rest of the world in resource, product, and financial markets. Topics include national income accounting and analysis, business fluctuations, inflation, unemployment, and monetary and fiscal policy. Prerequisite: ECON 101.
    
    

Upper-division required course (3 units):

• BUSN 361 Introduction to International Business
  • - An introduction to the international dimension of doing business. The purpose of this course is to make the student aware of the role played by culture, geography, government, and economics in shaping the environment in which businesses operate internationally. Topics include forward currency markets, foreign direct investment, negotiation, international distribution, etc.

Upper-division elective courses (6 units):

• MGMT 309 International Comparative Management
  • - Addresses the dilemmas and opportunities that managers face as they work in multicultural and global environments. The main objective of the course is to increase the effectiveness of managers/employees in identifying, understanding, and managing the cultural components of organizational dynamics. Focuses on the relationships between cultural values and the practice of managing people. Prerequisite: MGMT 300. (For International Business minors only, BUSN 361 may substitute MGMT 300 as the prerequisite for this course.)
• MKTG 305 International Marketing
  • - The purpose of this course is to provide an up-to-date overview of international marketing. The principles of marketing will be augmented by additional exposure to the opportunities and problems facing marketing managers in the changing global marketplace. Special attention will be given to the management of cultural differences in product development, distribution systems, pricing, and marketing communication. Prerequisite: MKTG 300. (For International Business minors only, BUSN 361 may substitute MKTG 300 as the prerequisite for this course.)
• ETLW 313 International Business Law and Ethics
• FINA 405 International Finance
  • - An introduction to the problems facing the financial management of international companies. Topics include foreign exchange exposure management, financing trade, foreign direct investments, international accounting and control, and working capital management. Prerequisite: FINA 300.
• ECON 333 International Economics
  • - The theory, practice, and institutions of the international economy. Topics include international trade and investment, balance of payments, foreign exchange rate determination, multinational enterprises, trade with developing countries, and international economic policy. Prerequisite: ECON 102.
• ECON 335 Economic Development of Latin America
  • - An analysis of the determinants of economic development and growth in Third World countries in general and Latin America in particular, along with associated problems and policies. Topics include theories and policies concerning population, income distribution, education, capital formation, finance, agriculture, industry, trade, and economic planning. Prerequisite: ECON 102.
• ECON 337 Economic Development of Asia
  • - An analysis of the determinants of economic development and growth in Asia and the Pacific Rim, along with associated problems and policies. Topics include theories and policies concerning industry, agriculture, domestic savings and investment, human resources, international trade, foreign capital, and external debt. Prerequisite: ECON 102.

As well as any pre-approved elective, including region-specific international
abroad courses.

Law and Ethics

Lower-division required courses (6 units):

• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
• ECON 102 Principles of Macroeconomics
  • - The study of the operation of the American economy in an international setting, examining the interaction of households, business firms, government, and the rest of the world in resource, product, and financial markets. Topics include national income accounting and analysis, business fluctuations, inflation, unemployment, and monetary and fiscal policy. Prerequisite: ECON 101.
    
    

Upper-division required courses (9 units):

• ETLW 302D Business and Society
  • - This course examines principles of social responsibility, ethics, law, and stakeholder theory as they apply to organizations domestically and abroad. Coverage includes business ethics; individual versus societal interests; labor and employment issues; consumer protection; discrimination and diversity; the natural environment; politics, public policy, and government regulation of business. Particular attention is given to developing moral reasoning skills. Meets the requirements for the Environmental Studies minor. Prerequisite: MGMT 300.
• ETLW 311 Business Law I
  • - Covers the fundamentals of United States law and legal system, relationship of law to ethics, criminal law, torts, contracts, agency, risk management, insurance, and hiring and managing an attorney. Special emphasis is given to preventing legal problems and resolving conflicts in business for business practitioners. Systems and methods of dispute resolution are considered, including negotiation, mediation, arbitration, and the U.S. judicial system, including small claims court.
• MGMT 377 Negotiation
  
  

Upper-division elective courses (3 units):

• ETLW 312 Business Law II
  • - Continued study of the legal environment of business, including such topics as creation, operation, and termination of partnerships and corporations, sale of goods, and negotiable instruments. Case study. Prerequisite: ETLW 311.
• ETLW 313 International Business Law and Ethics
• ECON 308 Environmental and Natural Resource Economics
  • - An analysis of the economic principles that underlie the allocation, pricing, and use of natural resources. Topics include the intertemporal allocation of depletable resources, the economics of fisheries and forestry, issues in the distribution and use of water resources, the economics of recycling and waste disposal, and economic perspectives on global warming and ozone depletion. Prerequisite: ECON 101.
• ECON 327 Law and Economics
  • - The application of economic methodology to the principal areas of law: property, contracts, torts, and crime. The economic concepts of maximization, equilibrium, and efficiency are used to examine the consequences of existing and proposed laws and legal institutions. Prerequisite: ECON 101.
• REAL 327 Legal Aspects of Real Estate
  • - The study of the historical, foundational, and fundamental legal principles involving both commercial and residential real estate. An exploration of issues, case studies, and current events in the area of real estate law and ethics in the real estate marketplace. Special emphasis is given to transactions, investments, and the development of real estate, as such relates to contracts, land use requirements, environmental concerns, and risk management matters. This course fulfills one of the requirements for the California Department of Real Estate Broker examination.

Management

Lower-division required courses (6 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
    
    

Upper-division required courses (6 units):

• MGMT 300 Organizational Behavior
  • - The study of human behavior in organizational settings. Examines the interface between human behavior and the organizational context, and presents frameworks for managing people in the organization. Topics addressed include perceptual processes, personality, learning, motivation, attitudes, stress, group dynamics, intergroup behavior, conflict, power, politics, leadership, and cross-cultural implications. Behavioral science concepts are applied through self-assessment, case studies, and experiential exercises.
• MGMT 301 Organizational Theory
  • - An analysis of the theories of organizational design, structure, development, and effectiveness from a managerial perspective. Topics addressed in this macro-oriented course include: systems theory; analysis of organization environments and their impact on organizations; organizational purposes, goals, and planning; organizational decision-making processes; technology and alternative organizational designs; information and control systems; functions of management; job design; environment-organization interface; and international and contemporary management issues. A contingency-systems approach is emphasized through case studies and simulations. Prerequisite: MGMT 300.
    
    

Upper-division elective courses (6 units):

• MGMT 302 Family Business
  • - Family-owned businesses make up as much as 80 percent of all U.S. businesses, including 175 of the Fortune 500. They face different challenges than their non-family-owned peers. This course discusses ways in which family-owned businesses are unique, stressing some of the special challenges they face, such as: grooming a management successor from within the family; implementing an estate plan to pass ownership of the business to the proper individuals while avoiding our confiscatorial estate tax; techniques for resolving family conflicts that erupt in the business and business conflicts that threaten to destroy the family; setting fair compensation for family members and non-family employees; and motivating non-family employees to support the family’s goals. Family business is a cross-functional, multi-disciplinary study which includes aspects of management, communications and conflict resolution, law, estate planning, accounting and taxation, and family counseling.
• MGMT 303 Interpersonal Relations
  • - An advanced course covering theories, research, and skill development in the area of interpersonal relations. Topics covered include interpersonal influence, conflict, emotional styles, communication, group roles, non-verbal behavior, and personal growth. Course concepts are integrated with classroom exercises and outside organizational experiences to provide the student with both knowledge and skills for interacting effectively with others in managerial and personal situations. Prerequisite: MGMT 300.
• MGMT 304 Entrepreneurship and New Ventures
  • - An examination of the problems and processes for launching and/or purchasing business ventures. Topics include the nature and role of the entrepreneur, identifying and assessing potential opportunities for new ventures, structuring and staffing the new venture, preparing the business plan, attracting venture capital, and dealing with key legal issues. Prerequisites: FINA 300, MGMT 300, and MKTG 300.
• MGMT 305 Career Development
  • - Study of the development of careers in work organizations. Principles of human resource skill development and patterns of success. Models for understanding individual and organizational career assessment and development. Principles of stress and coping mechanisms in career activities. Attention to successful individual and organizational practices. Particular emphasis on careers in management. Prerequisite: MGMT 300.
• MGMT 306 Women in Management
  • - This course is designed to give women a repertoire of skills needed in various work-related situations. The course examines management requirements for various organizational levels and stresses the difference between personal and organizational issues.
• MGMT 307 Human Resource Management
  • - An introduction to the roles of both the staff specialist and manager regarding the human resource management function. Topics include, but are not limited to, staffing, compensating, training, appraising, and developing an organization’s human resources, as well as employment law, labor relations, and the strategic role of human resource management in today’s organization. Prerequisite: MGMT 300.
• MGMT 308 Small Business Management
  • - Application of the basic business disciplines to the small business environment. Examines both growth-oriented small firms on the way to becoming large firms and small, income-substitution firms. Issues include: managing to provide for the survival and growth of the small business; how smallness influences management processes such as recruitment and motivation of employees; and how smallness influences marketing, finance, operations, and other functional areas within the small firm. Prerequisites: FINA 300, MGMT 300, and MKTG 300.
• MGMT 309 International Comparative Management
  • - Addresses the dilemmas and opportunities that managers face as they work in multicultural and global environments. The main objective of the course is to increase the effectiveness of managers/employees in identifying, understanding, and managing the cultural components of organizational dynamics. Focuses on the relationships between cultural values and the practice of managing people. Prerequisite: MGMT 300. (For International Business minors only, BUSN 361 may substitute MGMT 300 as the prerequisite for this course.)

Marketing

Lower-division required courses (6 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
    

 

Upper-division required courses (6 units):

• MKTG 300 Fundamentals of Marketing
  • - The objective of this course is to introduce students to the important issues undertaken by marketers within a socially responsible and ethical framework. The students will learn the marketing vocabulary and basic elements of a marketing analysis. Upon completion of the course they will have developed the knowledge necessary to prepare a well-thought-out marketing plans. Prerequisites: ECON 101.
• MKTG 490 Marketing Strategy
  • - The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Prerequisite: MKTG 300.
    
    

Upper-division elective courses (6 units):

• MKTG 301 Services Marketing
  • - Examines the key characteristics that distinguish services from traditional goods marketing. Critical dimensions which customers utilize to determine quality services are emphasized. Attention is directed toward the development and demonstration of interpersonal and problem-solving skills. Learning activities can include: case analysis, marketing plan, and client-sponsored projects. Prerequisite: MKTG 300.
• MKTG 302 Sports Marketing
  • - This course explores the complex and diverse nature of sports marketing. It applies fundamental marketing concepts to the sports industry, including the marketing mix, consumer behavior, marketing research, segmentation analysis, and assessment of marketing programs specific to sports. Guidelines for the formulation of marketing goals and strategies will be included. Trends, issues, and problems influencing the industry will also be examined. Prerequisite: MKTG 300
• MKTG 305 Global Marketing
  • - The purpose of this course is to provide an up-to-date overview of international marketing. The principles of marketing will be augmented by additional exposure to the opportunities and problems facing marketing managers in the changing global marketplace. Special attention will be given to the management of cultural differences in product development, distribution systems, pricing, and marketing communication. Prerequisite: MKTG 300. (For International Business minors only, BUSN 361 may substitute MKTG 300 as the prerequisite for this course.)
• MKTG 330 Personal Selling
  • - Examines the role of personal selling in a firm’s promotion and marketing strategy, and presents the principles and methods of persuasive communication. Concepts from the behavioral sciences are explored to show their application in sales situations. Attention is focused on the development and demonstration of effective sales presentation techniques. Prerequisite: MKTG 300.
• MKTG 340 Digital Marketing & Social Media
  • Digital Marketing encompasses those online activities a firm undertakes to strategically and tactically support its business. This includes websites and other forms of online presence, and the analytic tools to understand the value created; search engine optimization; and the use of social media such as Facebook, Twitter, blogs, and email outreach programs. The course may include the use of lectures, cases and activities. Prerequisite: MKTG 300. Offered fall and spring semesters.
• MKTG 350 Advertising and Promotion
  • - The role of advertising in society, business, and marketing. Human behavior, market selection, media planning, advertising appeals, preparation of copy, research decisions, and the campaign approach to advertising are covered. An advertising campaign is planned and developed as a requirement of the course. Prerequisite: MKTG 300.
• MKTG 355 Public Relations
  • - This course is an introduction to public relations as a component of marketing communications. The strategic planning and tactical implementation of public relations for organizations will be covered including a review of public relations campaigns. Discussion of the effects of research, public opinion, ethics, and laws on public relations activities will be covered. Crisis communications will be included. Career opportunities with public relations firms will also be covered. Prerequisite: MKTG 300.
• MKTG 351 Advertising Campaigns (3)
  • Advertising Campaigns involves the analysis of market behavior, trends, and consumer motivation, with an emphasis upon the creation of an advertising campaign. Students will conduct marketing research within a selected target market, develop a strategic brand position, and develop a campaign to effectively convey their brand’s position and value to the intended target audience. This course will challenge students to push their creative capabilities but remain within the parameters of sound marketing research and strategic objectives. Prerequisites: MKTG 300 and one of the following: MKTG 350, MKTG 420, or MKTG 410. Offered fall and spring semesters.
• MKTG 355 Public Relations (3)
  • This course is an introduction to public relations as a component of marketing communications. The strategic planning and tactical implementation of public relations for organizations will be covered including a review of public relations campaigns. Discussion of the effects of research, public opinion, ethics, and laws on public relations activities will be covered. Crisis communications will be included. Career opportunities with public relations firms will also be covered. Prerequisite: MKTG 300. Offered occasionally.
• MKTG 422 Visual Methods for Exploring Consumer Behavior (3)
  • This course examines literature on analyzing visual data and the research methodologies of consumer ethnographic photography and filmmaking as ways of understanding and communicating consumer behavior. While immersed in the literature, photography and film of visual methods research, students will create several photography and film projects, each attended with a written paper. The course will conclude with a film festival/critique of student produced films. Prerequisite: MKTG 300. Offered occasionally.
• MKTG 430 Public Policy and Marketing: The Broader Role of Marketing in Society (3)
  • We examine the broader role of marketing in society and investigate responsibilities of marketers to key constituents including customers, employees, shareholders, suppliers, and the community. Built on a firm foundation of ethics, topics include consumer protection, marketing to the poor, portrayals of minorities in advertising, the marketing of tobacco and violent video games, media’s effect on self-image, food marketing’s role on obesity, and direct-to-consumer marketing of pharmaceuticals. Prerequisite: MKTG 300. Offered occasionally.
    
• MKTG 480 Advanced Marketing Project (3)
  
  • This course offers the opportunity to implement the basic fundamentals of marketing through an experiential learning situation, simulation, case analysis, or combination of these. May involve interaction with business or other organizations in the execution of marketing strategy. Prerequisite: MKTG 300. Offered occasionally.
• MKTG 494 Special Topic: Marketing Analytics (3)
  • This course takes an applied, data driven, approach to understand how firms make various marketing decisions such as measuring the effectiveness of their promotions, pricing strategy, and market segmentation. We will study marketing problems and learn how different types of data and methodologies can be used to solve these problems. Students will learn both descriptive and predictive techniques to help make marketing decisions.
• MKTG 494 Special Topics (3)

• Topics of current interest in marketing. Course content and structure will differ depending on instructor. Consult your advisor for course description for any given semester. May be repeated once for credit. Prerequisite: Consent of instructor. Offered occasionally
• MKTG 499 Independent Study (1-3)
  • Independent study including empirical research and written reports. A maximum of three units of independent study may be used to satisfy requirements for the major. Prerequisites: Senior standing, and consent of instructor and area chair.

As well as any pre-approved elective, including region-specific international
abroad courses.

Real Estate

Lower-division required courses (6 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
    
    

Upper-division required courses (9 units):

• REAL 320 Principles of Real Estate
  • - The study of the principles and practices surrounding real estate assets within the U.S. financial markets. Includes an investigation of urban economic forces on financing, investment, and valuation decisions, and legal effects on market efficiency. The ethical implications of real estate principles and practices will be emphasized. This course fulfills one of the requirements for both the Sales Agent and the Broker’s License issued by the California Department of Real Estate.
• REAL 327 Legal Aspects of Real Estate
  • - The study of the historical, foundational, and fundamental legal principles involving both commercial and residential real estate. An exploration of issues, case studies, and current events in the area of real estate law and ethics in the real estate marketplace. Special emphasis is given to transactions, investments, and the development of real estate, as such relates to contracts, land use requirements, environmental concerns, and risk management matters. This course fulfills one of the requirements for the California Department of Real Estate Broker examination.
  And ONE of the following:

• REAL 325 Financing Residential Real Estate
  • - An overview course that explains with real-world examples how America’s residential real estate finance markets operate and interact with one another. Provides an understanding of how technology is rapidly changing borrowers’ ability to “shop” for mortgages and how lenders offer their products and services. Covers the entire array of mortgages available to consumers, where loans can be obtained, and what happens to loans after they are made. Places U.S. mortgage markets into a global context. The ethical dimensions of financing real estate will be brought to the forefront of classroom discussion. Prerequisite: FINA 300.
• REAL 326 Commercial Real Estate Finance and Investment
• - An introduction to the core principles and analytical tools useful for making investment and financing decisions regarding commercial real estate.  The course reviews the fundamental financial concepts that are critical to real estate decision making; compares and contrasts different types of commercial real estate; discusses the techniques that are commonly used to determine the value of a commercial property; and introduces the various ways to finance real estate acquisitions.  It also describes the roles of traditional sources of commercial real estate capital, as well as the proliferation of newer financial products.  Prerequisite: FINA 300.
  

Upper-division elective courses (3 units):

• REAL 325 Financing Residential Real Estate
  • - An overview course that explains with real-world examples how America’s residential real estate finance markets operate and interact with one another. Provides an understanding of how technology is rapidly changing borrowers’ ability to “shop” for mortgages and how lenders offer their products and services. Covers the entire array of mortgages available to consumers, where loans can be obtained, and what happens to loans after they are made. Places U.S. mortgage markets into a global context. The ethical dimensions of financing real estate will be brought to the forefront of classroom discussion. Prerequisite: FINA 300.
• REAL 326 Commercial Real Estate Finance and Investment
  • - An introduction to the core principles and analytical tools useful for making investment and financing decisions regarding commercial real estate.  The course reviews the fundamental financial concepts that are critical to real estate decision making; compares and contrasts different types of commercial real estate; discusses the techniques that are commonly used to determine the value of a commercial property; and introduces the various ways to finance real estate acquisitions.  It also describes the roles of traditional sources of commercial real estate capital, as well as the proliferation of newer financial products.  Prerequisite: FINA 300.
• REAL 328 Commercial Real Estate Valuation
  • - An overview of real estate valuation techniques. The fundamentals of income capitalization, sales comparison and cost approaches to appraisal theory are discussed using practical examples. Through the use of commercial real estate software valuation tools (ARGUS Financial Analysis®), participants will gain the understanding of appraisal procedures used to analyze data and derive value estimates for every category of income-producing property. The importance of ethical judgment and industry standards will be emphasized along with the reconciliation process and preparation of the final appraisal report. Prerequisite: FINA 300.
• REAL 329 Real Estate Development
  • - An overview of the real estate development process. Emphasis will be on how to evaluate and quantify risk and to assess it in light of the development opportunity. The course will helps students develop the skills necessary for successful involvement in development at the entry, corporate and entrepreneurial levels. Specific topics include land acquisition, due diligence, market analysis, entitlement, building design, construction, financing, leasing, management, and disposition. Cases will be used to reinforce and explain the various aspects of the real estate development process. Prerequisite: 2 of the upper-division required courses.
• ECON 329
  • An analysis of the economic principles that underlie the market for real estate. Topics include an evaluation of land resource requirements, input-output analysis in land use, economic foundations of valuation of land and improvements, taxation issues in real estate, and land use policy. Prerequisite: ECON 101.
    
• REAL 494 Real Estate Analysis
  • This course deals with the role, importance and the process of market analysis in real
    estate. The course is divided into two sections. The first section deals with market
    analysis as a tool for decision makers to examine the economic environment of their
    potential real estate investment, the current market trends and future outlook for real
    estate. The second section covers in a detailed way how the feasibility of a real estate
    project is determined across different property types. The course uses the highest and best
    use analysis to determine any project’s feasibility. All aspects of feasibility are discussed
    in detail including physical, legal and financial. The course focuses on using research
    methodologies to define the scope of analysis; identify data needs; collect information
    from various sources, including on-line resources; and interpret the results. Applications
    to different property types are discussed. The learning from this course is integral to all
    stake holders in real estate.
• REAL 494 Management of Real Estate Asset
• This course provides an overview of the management of real estate assets, from
  multifamily and specialized housing to office, industrial and retail properties. It covers
  owner, tenant and vendor relations, marketing and leasing, operations, risk management
  and “green” issues. The course also discusses long-term strategies that may influence a
  property’s financial and physical structure. It highlights how effective and efficient
  management increases the value of a real estate investment.
• BUSN 498 Approved Real Estate related Internship
  • - Experiential learning working in a business, government, or nonprofit organization. Placements provide the opportunity for practical application of business, economics, and accounting principles. See schedule of classes for special meeting times. This course may not be repeated for credit. Prerequisite: senior business, accounting, or economics majors only; junior business administration, business economics, accounting, or economics majors with 75 units; and senior business administration, accounting, or economics minors with consent of instructor. Two of the upper-division real estate courses are also required.**
  • ** A real estate-related internship with approval from the real estate faculty.

Supply Chain Management

Required courses (15 units):

• ACCT 201 Principles of Financial Accounting
  • - Introduction to accounting records, their purpose and use, emphasizing the establishment of a solid conceptual background. Accounting procedures for specific asset, liability, and owner’s equity accounts are also examined from the point of view of users of financial statements. Prerequisite: Sophomore standing.
• ACCT 202 Principles of Managerial Accounting
  • - Introduction of managerial accounting information for planning, controlling, and making decisions within a firm. Current changes to the business environment and their impact on accounting is also presented. Prerequisites: ACCT 201 and ITMG 100 (or concurrent enrollment).
• ECON 101 Principles of Microeconomics
  • - An introduction to consumer behavior and the theory of the firm. Topics include the demand behavior of households, the supply behavior of business firms, an introduction to market structure, and the workings of input markets.
• BSCM 300 Global Purchasing and Supply Management
  • - Emphasis on developing and maintaining successful supplier relationships in recognition of their critical importance to organizations. Systematic coverage of the process: strategic make vs. buy and outsourcing decisions; ethics and social responsibility; development of requirements; source selection; price determination and negotiation; quality management; supplier development; and relationship management. Combination of lectures, case studies and class discussions.
• BSCM 302 Supply Chain Management
  • - Emphasis on the tactical and strategic decisions that match supply to demand. Topics covered include forecasting and evaluating customer demand, design and operation of distribution systems, and integration of operations and purchasing activities to deliver customer value. Overview of strategic supply chain design and the integration of internal and external partners. The roles of marketing, finance, engineering, purchasing and operations in the supply chain are examined. Combination of lecture, seminar, and case discussions.
    
    

Upper-division elective courses (3 units):

• BSCM 303 Strategic Cost Management
  • - This course introduces and provides students an opportunity to apply modern cost management concepts, principles, and techniques in the supply chain management setting. Topics covered include an overview of manufacturing costs and cost-volume-profit analysis, activity-based management and activity-based costing, risk/opportunity costs and contract compensation agreements, and performance measurement. Additional topics include Total Cost of Ownership (TCO) analysis, net present value/return on investment analyses, outsourcing/make or buy analysis, and financial statement analysis as it relates to sourcing decisions. Prerequisites: ACCT 202, ECON 101. BSCM 300 can be taken concurrently.
• BSCM 494 Special Topics in Supply Chain Management
  • - Topics of current interest in supply chain management. Course content and structure will differ depending on instructor. Consult your advisor for course description for any given semester. May be repeated once for credit. Prerequisite: Consent of instructor.