Marketing Concentration

Completion of courses towards the Marketing Concentration will provide students with the requisite knowledge and skill set to pursue career opportunities in product and brand management, advertising, public relations, multinational marketing management and other areas in the marketing field.

Students pursuing this concentration are required to complete at least 12 units of electives as indicated below.

Required (6 units):
GSBA 551 Seminar in Consumer Behavior (3)
GSBA 554 Strategic Marketing (3)

And choose from among these courses (at least 6 units):
GSBA 550 Marketing Research (3)
GSBA 553 Seminar in Global Marketing (2)
GSBA 556 New Product Development (3)
GSBA 558 High Technology Marketing (3)
GSBA 594 Special Topics in Marketing (1 to 3)