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Blue Ocean Strategy Breakfast Presentation

free

BLUE OCEAN STRATEGY: Making the Competition Irrelevant

Please join us for our Masters of Science in Executive Leadership information session on “Blue Ocean Strategy: Making the Competition Irrelevant” led by Zunaira Munir, PhD, a senior member of the Global Blue Ocean Strategy Network.

Authored by Professors Chan Kim and Renee Mauborgne of INSEAD, Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy. Challenging the conventional competition based approaches to business strategy, Blue Ocean Strategy focuses on making the competition irrelevant by creating uncontested marketspaces instead of trying to beat it. It is based on a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years and presents a systematic way of maximizing opportunities while minimizing risks for creating new demand in the marketplace.

Munir will provide an engaging and informative introduction to Blue Ocean Strategy, its logic and application. The session includes real case studies of companies who successfully made their competition irrelevant by creating new uncontested marketspaces.