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Seminar in Global Marketing Strategy

Fee

The Ahlers Center for International Business invites you to attend a two-evening seminar in Global Marketing Strategy: How to Win, October 8 and 15. To build and grow market share globally, companies must have an intimate understanding of their customer and determine how to establish a winning relationship. This seminar will examine critical global marketing strategies such as:

• Customer-centric global marketing strategy
• Strengthening global marketing leadership
  
• How to go from where you are to where you want to be
  
• Applied Marketing Research Techniques
  

Participants will also get to hear what works and what doesn't work from a special guest speaker from a multi-national medial company via video conference.

Seminar Dates: Thursdays, October 8 and 15; 5:30 - 9:30 p.m.

Seminar Leader:

• Moshe Engelberg, Ph.D., Founder and CEO of ResearchWorks, Inc.
  
• Brad Saunders (guest speaker), Director of Marketing, Draeger Inc.
  

This seminar is part of the Global Business Strategy (GBS) Certificate Program offered by the Ahlers Center for International Business. Seminars may be taken individually, or complete a series of six to earn the Certificate. The full seminar schedule and registration details can be found on our Website.