Can businesses do well by doing good, especially in a tough economy?
The Ahlers Center for International Business at the University of San Diego and The World Trade Center San Diego are proud to present the second annual Summit on Peace and Prosperity through Trade and Commerce.
Today, companies and consumers alike are no longer satisfied with brands that only represent financial success, product quality, or process efficiency. Instead, firms need to demonstrate their commitment to environmental sustainability, developing initiatives for poverty alleviation, and addressing other social issues. Consumers increasingly seek products and services from triple bottom line (profits, people, planet) companies.
The 2009 summit “Increasing Market Share through Social Branding” is an opportunity to engage with speakers who will share their stories on how and why their companies have aligned with diverse social and environmental causes and labels. They will discuss the implications of social strategy in their company success and reputation. Top executives from Product (Red), Starbucks, OneHope, World of Good by Ebay and others will be there to share their experiences and insights.
Attendees will have the opportunity to explore questions surrounding social branding, including: How does social branding add to company value? Can social branding contribute to a company’s achievement of the triple bottom line (profits, people, planet) or it is just a passing fad? In a time of increasing competitiveness, can social branding be successful in differentiating a company? Do the efforts of companies contribute to the development of peace and prosperity around the planet?
Come join the discussion. There is no fee for attending, although advance registration is required. If you would like to stay for lunch the fee is $25 (or $15 for students, faculty and staff). For more information and registration please go to http://www.sandiego.edu/ahlers/peace, e-mail firstname.lastname@example.org or call (619) 260-4896