Marketing Selected Current Research

Kenneth Bates

Journal Article, Academic Journal

Newman, C., Kopp, S., Bates, K. (2010). Approaching the Summit: Understanding Motivations of Recreational Risky Behavior. The International Journal of Sport and Society , 1 (1), 173-186.

Bates, K. (2009). Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus. Journal of Consumer Research , 36 (3), 494-503.

Bates, K. (2009). The roles of gender and motivation as moderators of the effects of calorie and nutrient information provision on away-from-home foods. Journal of Consumer Affairs , 43 (2), 249-273.

Bates, K. Modeling Regret Effects on Consumer Post-Purchase Decisions. European Journal of Marketing

Bates, K., Burton, S., Huggins, K., Howlett, E. Battling The Bulge: Menu Board Calorie Legislation And Its Potential Impact On Meal Repurchase Intention. The Journal Of Consumer Marketing

Kristine Ehrich

Journal Article, Academic Journal

Barkacs, L., Barkacs, C., Ehrich, K. Girls Just Want to Have Fun: Issues Surrounding the Marketing of Sexual Enhancement Products for Women. Journal of Law, Business & Ethics

Ehrich, K., Muehling, D., Laczniak, R. The Effects of Brand Usage on Consumers' Immediate and Delayed Responses to Positive and Negative Comparative Advertisements. Journal of Current Issues and Research in Advertising

Magazine/Trade Publication

Ehrich, K. (2006). Willful Ignorance: Will Your Customers Avoid Relevant Product Information?.

Seth Ellis

Journal Article, Academic Journal

Ellis, S. (2011). Music Camp: Experiential Consumption in a Guitar Workshop Setting. International Journal of Culture, Tourism and Hospitality Research , 5 (4)

Steffel, R., Ellis, S. (2009). Structural and Social Bonds of Commitment in Inter Firm Relationships. Journal of Applied Business & Economics , 10 (1)

Aarti Ivanic

Journal Article, Academic Journal

Ivanic, A., Overbeck, J., Nunes, J. Status, Race and Money: The Impact of Racial Hierarchy on Willingness-to-Pay. Psychological Science/Sage

Maria Kniazeva

Journal Article, Academic Journal

Kniazeva, M., Belk, R. (2010). If this brand were a person, or Anthropomorphism of brands through packaging stories. Journal of Global Academy of Marketing Science , 20 (3)

Kniazeva, M., Belk, R. (2010). Supermarkets as Libraries of Postmodern Mythology. Journal of Business Research , 63 (7), 748-753.

Kniazeva, M., Belk, R. (2009). "Packaging as a Vehicle for Mythologizing the Brand.". Brands and brand management. Cross-cultural and critical perspectives on brands. , 4

Kniazeva, M., Belk, R. (2007). "Packaging as a Vehicle for Mythologizing the Brand.". Consumption, Markets and Culture , 10 (1), 51-69.

Kniazeva, M., Venkatesh, A. (2007). "Food for Thought: A Study of Food Consumption in Postmodern U.S. Culture.". Journal of Consumer Behaviour , 6

Kniazeva, M. “It all began with a kiss, or When packaging sells a country.” . International Journal of Culture, Tourism and Hospitality Research

Book, Chapter in Scholarly Book-New

Kniazeva, M. (2010). A Happy man in a Buick or How Chinese consumers let Western brands enter their lives. Handbook of Contemporary Marketing in China: Theories and Practices (1st)

Conference Proceeding

Kniazeva, M. (2008). “American consumers in the kitchen or The meaning of cooking in the 21st century.". The Global Marketing Conference “Marketing in the Dynamic Global World."

Robin McCoy

Conference Proceeding

McCoy, R., Buchanan, J., Morris, J., Sulpuzio, L. (2007). The Importance of a Culture on Embeddedness to Leadership Development in Organizations. Proceedings of the American Society of Business and Behavioral Sciences Meeting -- Las Vegas, NV