School of Business : Faculty : Faculty Research
Marketing
Selected Current Research
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Other
Ellis, S. Experiential Consumption in a Guitar Workshop Setting.
Ellis, S. Favorite Objects: Individuals' Relationships With Their Guitars.
Ellis, S. Taylor Guitars A & B: Two Case Studies.
Ellis, S. The Aesthetic Similarities of Consumer Durable Goods.
Ellis, S. Validity & Reliability of a Narcissism Scale.
Working Paper
Ellis, S. Structural and Social Bonds of Commitment in Inter-Firm Relationships. Journal of Supply Chain Management
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Book, Chapter in Scholarly Book-New
Kniazeva, M. (2003). "Between the Ads: Effects of Non-Advertising TV Messages on Consumer Behavior.". The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Conference Proceeding
Kniazeva, M. (2005). "How Many Wings Does a Butterfly have? Or Visual Stimuli as Elicitation Technique for In-Depth Interviews.". Advances in Consumer Research, XXXII
Kniazeva, M. (2003). "Studying Television Effects: Unrealistic Attempt?". Advances in Consumer Research, XXX
Kniazeva, M. “American consumers in the kitchen or The meaning of cooking in the 21st century.". The Global Marketing Conference “Marketing in the Dynamic Global World."
Journal Article, Academic Journal
Kniazeva, M., Belk, R. (2007). "Packaging as a Vehicle for Mythologizing the Brand.". Consumption, Markets and Culture, 10 (1), 51-69.
Kniazeva, M., Venkatesh, A. (2007). "Food for Thought: A Study of Food Consumption in Postmodern U.S. Culture.". Journal of Consumer Behaviour, 6
Kniazeva, M. (2005). "Marketing Frankenfood: Appealing to Hearts or Minds?". Journal of Food Products Marketing, 11 (4), 21-39.
Kniazeva, M. “It all began with a kiss, or When packages sell a country.” . Qualitative Market Research: An International Journal. The Special Issue on Audio-visual Representat
Kniazeva, M., Belk, R. “The supermarket as museum of postmodern mythology.". Journal of Consumer Behaviour.
Other
Kniazeva, M. “It all began with a kiss, or When packages sell a country.". Film Festival of the 2nd Latin-American Conference of the Association for Consumer Research.
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Manuscript
Somasundaram, T. (2008). Physical Attractiveness Study.
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