Marketing Research

Kenneth Bates

Journal Article, Academic Journal

Ivanic, A.,Bates, K.,Somasundaram, T. (2014). The Role of the Accent in Radio Advertisements to Ethnic Audiences: Does Emphasizing Ethnic Stereotypes Affect Spokesperson Credibility and Purchase Intention?. Journal of Advertising Research , 54 (4), 407-419.

Bates, K. (2011). Modeling Regret Effects on Consumer Post-Purchase Decisions. European Journal of Marketing , 45 (7/8), 1068-1090.

Bates, K.,Burton, S.,Huggins, K.,Howlett, E. (2011). Battling The Bulge: Menu Board Calorie Legislation And Its Potential Impact On Meal Repurchase Intention. The Journal Of Consumer Marketing , 28 (2), 104-113.

Newman, C.,Kopp, S.,Bates, K. (2010). Approaching the Summit: Understanding Motivations of Recreational Risky Behavior. The International Journal of Sport and Society , 1 (1), 173-186.

Bates, K. (2009). Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus. Journal of Consumer Research , 36 (3), 494-503.

Bates, K. (2009). The roles of gender and motivation as moderators of the effects of calorie and nutrient information provision on away-from-home foods. Journal of Consumer Affairs , 43 (2), 249-273.

Seth Ellis

Technical Report

Ellis, S.,Johnson, R.,Murphy, R. (1998). The economic value of on-premise signage,” in International Sign Association (ed.). The International Sign Association

Journal Article, Academic Journal

Ellis, S. (2013). Exploring Consumer Behavior Using Student Constructed Essays and Film Projects. Atlantic Marketing Journal

Ellis, S. (2011). Music Camp: Experiential Consumption in a Guitar Workshop Setting. International Journal of Culture, Tourism and Hospitality Research , 5 (4)

Steffel, R.,Ellis, S. (2009). Structural and Social Bonds of Commitment in Inter Firm Relationships. Journal of Applied Business & Economics , 10 (1)

Andrea Godfrey Flynn

Working Paper

Voss, G.,Flynn, A.,Seiders, K. (2010). Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase. Marketing Science Institute Working Paper , 10-101

Flynn, A.,McAlister, L.,Saar-Tsechansky, M. (2007). Identifying Customer-Centric, Cross-Category Product Groups: A Product Segmentation Model and Its Relationship to Customer Segmentation Models. Marketing Science Institute Report , 07-203

Seiders, K.,Voss, G.,Grewal, D.,Flynn, A. (2005). Do Satisfied Customers Buy More?. Marketing Science Institute Working Paper , 05-003

Journal Article, Academic Journal

Seiders, K.,Flynn, A.,Berry, L.,Haws, K. (2015). Motivating Customers to Adhere to Expert Advice in Professional Services: A Medical Service Context. Journal of Service Research , 18 (1), 39-58.

Berry, L.,Flynn, A.,Seiders, K.,Haws, K.,Quach, S. (2014). Physician Counseling of Overweight Patients About Preventive Health Behaviors. American Journal of Preventive Medicine , 46 (February), 297-302.

Flynn, A.,Seiders, K.,Voss, G. (2012). When is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications. GfK Marketing Intelligence Review , 4 (2), 8-15.

Flynn, A.,Seiders, K.,Voss, G. (2011). Enough is Enough! The Fine Line in Executing Multichannel Relational Communication. Journal of Marketing , 75 (July), 94-109.

Voss, G.,Flynn, A.,Seiders, K. (2010). How Complementary and Substitution Effects Alter the Customer Satisfaction-Repurchase Link. Journal of Marketing , 74 (November), 111-127.

Seiders, K.,Voss, G.,Flynn, A.,Grewal, D. (2007). SERVCON: Development and Validation of a Multidimensional Service Convenience Scale. Journal of the Academy of Marketing Science , 25 (March), 144-156.

Seiders, K.,Voss, G.,Grewal, D.,Flynn, A. (2005). Do Satisfied Customers Buy More? Examining the Moderating Influences in a Retailing Context. Journal of Marketing , 69 (October), 26-43.

Aarti Ivanic

Journal Article, Academic Journal

Ivanic, A. (2015). Status Has Its Privileges: The Psychological Benefits of Status-Reinforcing Behaviors. Psychology and Marketing , 32 (7), 697-708.

Ivanic, A.,Bates, K.,Somasundaram, T. (2014). The Role of the Accent in Radio Advertisements to Ethnic Audiences: Does Emphasizing Ethnic Stereotypes Affect Spokesperson Credibility and Purchase Intention?. Journal of Advertising Research , 54 (4), 407-419.

Ivanic, A.,Overbeck, J.,Nunes, J. (2011). Status, Race and Money: The Impact of Racial Hierarchy on Willingness-to-Pay. Psychological Science/Sage , 22 (12), 1557-1566.

Maria Kniazeva

Conference Proceeding

Kniazeva, M. (2014). Restoring Authenticity of a Country. Global Marketing Conference, Singapore

Kniazeva, M. (2014). Why you Should (or not) Make Films for Academic Purpose. Global Marketing Conference, Singapore

Kniazeva, M.,Charters, S. (2011). Staging Authenticity in the Cellars of Champagne.. 6th International Conference of the Academy of Wine Business Research

Kniazeva, M. (2008). “American consumers in the kitchen or The meaning of cooking in the 21st century.". The Global Marketing Conference “Marketing in the Dynamic Global World."

Kniazeva, M. (2005). "How Many Wings Does a Butterfly have? Or Visual Stimuli as Elicitation Technique for In-Depth Interviews.". Advances in Consumer Research , XXXII

Kniazeva, M. (2003). "Studying Television Effects: Unrealistic Attempt?". Advances in Consumer Research , XXX

Kniazeva, M. (2002). "Naturalness as a Frame of Reference for Consumer Perception of Food.". Enhancing Knowledge Development in Marketing , 13

Kniazeva, M.,Babicheva, E. "When a pointy nose is in vogue: Or (un)saving face in Korea". Global Fashion Management Conference at Florence, Italy

Other

Kniazeva, M. (2014). Yoga and Fashion. Global Fashion Management conference, London

Kniazeva, M. (2013). Yoga and Fashion. Association for Consumer Research Annual North American Conference, Film Festival

Working Paper

Kniazeva, M. (2013). Natural Consumer. Association for Consumer Research Annual North American Conference

Journal Article, Academic Journal

Kniazeva, M.,Belk, R. (2012). The Western Yogi: Consuming Eastern Wisdom.. International Journal of Consumer Research , 1 (1), 1-27.

Kniazeva, M. (2011). It All Began with a Kiss, or When Packaging Sells a Country.. International Journal of Culture, Tourism and Hospitality Research , 5 (4), 383-395.

Kniazeva, M.,Belk, R. (2010). If this brand were a person, or Anthropomorphism of brands through packaging stories. Journal of Global Academy of Marketing Science , 20 (3)

Kniazeva, M.,Belk, R. (2010). Supermarkets as Libraries of Postmodern Mythology. Journal of Business Research , 63 (7), 748-753.

Kniazeva, M.,Belk, R. (2009). "Packaging as a Vehicle for Mythologizing the Brand.". Brands and brand management. Cross-cultural and critical perspectives on brands. , 4

Kniazeva, M.,Belk, R. (2007). "Packaging as a Vehicle for Mythologizing the Brand.". Consumption, Markets and Culture , 10 (1), 51-69.

Kniazeva, M.,Venkatesh, A. (2007). "Food for Thought: A Study of Food Consumption in Postmodern U.S. Culture.". Journal of Consumer Behaviour , 6

Kniazeva, M. (2005). "Marketing Frankenfood: Appealing to Hearts or Minds?". Journal of Food Products Marketing , 11 (4), 21-39.

Kniazeva, M. Eastern Spirituality in the Western Supermarket. Qualitative Market Research, special issue “Journey to the West: Rethinking the Role of Asian Busine

Book, Chapter in Scholarly Book-New

Kniazeva, M. (2015). Estonian Singing. Sage (6th)

Kniazeva, M.,Charters, S. (2014). Authenticity in the Mirror of Consumer Memories, or Drinking Champagne in Russia. Brand Management in Emerging Markets: Theories and Practices

Kniazeva, M. (2012). Faking Authenticity?. Food Packaging: Procedures, Management and Trends

Kniazeva, M. (2011). A Happy Man in a Buick or How Chinese Consumers Let Western Brands Enter Their Lives. Handbook of Contemporary Marketing in China: Theories and Practices

Kniazeva, M. (2003). "Between the Ads: Effects of Non-Advertising TV Messages on Consumer Behavior.". The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

David Light

Conference Proceeding

Somasundaram, T.,Light, D. (1991). A Cross Cultural and Media Specific Analysis of Student Attitudes toward Advertising" in Enhancing Knowledge Development in Marketing. Amaerican Marketing Association

Journal Article, Academic Journal

Light, D.,Somasundaram, T. (1994). International Direct Marketing Strategy: A Comparison with Alternative Media. Journal of Direct Marketing , 8 (1), 71-78.

Somasundaram, T.,Light, D. (1994). Rethinking a Global Media Strategy: A Four Country Comparison of Young-Adults' Perceptions of Media Specific Advertising. Journal of International Consumer Marketing , 7 (1), 23-38.

Morgan Poor

Journal Article, Academic Journal

Roseman, M.,Poor, M.,Stephenson, T. (2014). A Content Analysis of Food References in Television Programming Specifically Targeting Viewing Audiences Aged 11 to 14 Years. Journal of Nutrition Education and Behavior , 46 (1)

Poor, M.,Duhachek, A.,Krishnan, S. (2013). How images of other consumers influence subsequent taste perceptions.. Journal of Marketing , 77 (6), 124-139.

Poor, M.,Duhachek, A.,Krishnan, S. (2012). The moderating role of emotional differentiation on satiation. Journal of Consumer Psychology , 22 (4), 507-519.

Coary, S.,Poor, M. How Consumer-Generated Images Shape Important Consumption Outcomes in the Food Domain.. Journal of Consumer Marketing

Isaac, M.,Poor, M. The sleeper framing effect: The influence of frame valence on online and retrospective consumption. Journal of Consumer Psychology

Justine Rapp

Journal Article, Academic Journal

Hill, R.,Rapp, J. (2014). Codes of Ethical Conduct: A Bottom-Up Approach. Journal of Business Ethics , 123 (4), 621-630.

Martin, I.,Kamins, M.,Pirouz, D.,Davis, S.,Haws, K.,Mirabito, A.,Mukherjee, S.,Rapp, J.,Grover, A. (2013). On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues. Journal of Business Research , 66 (8), 1219–1226.

Grover, A.,Kamins, M.,Martin, I.,Davis, S.,Haws, K.,Mirabito, A.,Mukherjee, S.,Pirouz, D.,Rapp, J. (2011). From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addictive Consumptive Behaviours. Journal of Research for Consumers , 19

Capella, M.,Hill, R.,Rapp, J.,Kees, J. (2010). The Impact of Violence Against Women in Advertisements. Journal of Advertising , 39 (4), 37-52.

Hill, R.,Rapp, J. (2009). Globalization and Poverty: Oxymoron or New Possibilities?. Journal of Business Ethics , 85 (1), 39-47.

Rapp, J.,Hill, R.,Gaines, J.,Wilson, R. (2009). Advertising and Consumer Privacy: Old Practices and New Challenges. Journal of Advertising , 38 (4), 51-61.

Hill, R.,Capella, M.,Rapp, J. Antiservice as Guiding Maxim: Tough Lessons from a Maximum Security Prison. Journal of Service Research

Hill, R.,Rapp, J.,Capella, M. Causes and Consequences of Consumption Under Restriction: Participatory Action Research in a Maximum Security Prison. Journal of Public Policy and Marketing

Rapp, J.,Hill, R. Lordy, Lordy Look Who's Forty. The Journal of Consumer Research Reaches a Milestone. Journal of Consumer Research

Book, Chapter in Scholarly Book-New

Rapp, J.,Hill, R.,Lehmann, D. (2014). Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility. Handbook on Marketing and Corporate Social Responsibility

Rapp, J.,Mikeska, J. (2014). Doing Harm while Attempting Good: A Critical Eye on Corporate Social Responsibility. Handbook on Marketing and Corporate Social Responsibility

Tygarajan Somasundaram

Conference Proceeding

Somasundaram, T. (1994). An Investigation of the Relationship between Consumer Satisfaction, Perceived Service Quality and Purchase Intentions. The Western Decision Sciences Institute (1994), 259-261.

Mayer, M.,Ronchetto, J.,Somasundaram, T.,Brown, J. (1993). Assessing the Quality of an MBA Program: An Application of SERVQUAL. Western Marketing Educators Association , 1993

Somasundaram, T. (1993). Consumers Reaction to Product Failure: Impact of Product Involvement and Knowledge. Advances in Consumer Research , 20

Somasundaram, T. (1993). Consumers use of Warranty Information as Signals of Product Reliability and Overall Quality: Impact of Product Involvement and Knowledge on Product Attitudes and Purchase Intentions. Western Decision Sciences Institute , 1993

Somasundaram, T. (1991). Impact of Product Involvement and Knowledge on Consumers Reaction to Product Failure". Western Decision Sciences Institute

Somasundaram, T.,Light, D. (1991). A Cross Cultural and Media Specific Analysis of Student Attitudes toward Advertising" in Enhancing Knowledge Development in Marketing. Amaerican Marketing Association

Journal Article, Academic Journal

Ivanic, A.,Bates, K.,Somasundaram, T. (2014). The Role of the Accent in Radio Advertisements to Ethnic Audiences: Does Emphasizing Ethnic Stereotypes Affect Spokesperson Credibility and Purchase Intention?. Journal of Advertising Research , 54 (4), 407-419.

Light, D.,Somasundaram, T. (1994). International Direct Marketing Strategy: A Comparison with Alternative Media. Journal of Direct Marketing , 8 (1), 71-78.

Somasundaram, T.,Light, D. (1994). Rethinking a Global Media Strategy: A Four Country Comparison of Young-Adults' Perceptions of Media Specific Advertising. Journal of International Consumer Marketing , 7 (1), 23-38.