Marketing Research

Kenneth Bates, Ph.D.

Journal Article, Academic Journal

Bates, K. (2011). Modeling Regret Effects on Consumer Post-Purchase Decisions. European Journal of Marketing , 45 (7/8), 1068-1090.

Bates, K.,Burton, S.,Huggins, K.,Howlett, E. (2011). Battling The Bulge: Menu Board Calorie Legislation And Its Potential Impact On Meal Repurchase Intention. The Journal Of Consumer Marketing , 28 (2), 104-113.

Newman, C.,Kopp, S.,Bates, K. (2010). Approaching the Summit: Understanding Motivations of Recreational Risky Behavior. The International Journal of Sport and Society , 1 (1), 173-186.

Bates, K. (2009). Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus. Journal of Consumer Research , 36 (3), 494-503.

Bates, K. (2009). The roles of gender and motivation as moderators of the effects of calorie and nutrient information provision on away-from-home foods. Journal of Consumer Affairs , 43 (2), 249-273.

Ivanic, A.,Bates, K.,Somasundaram, T. Emphasizing the Stereotype: The Role of Accent in Spokesperson Credibility and Purchase Intention. Journal of Advertising Research

Kristine Ehrich, Ph.D.

Magazine/Trade Publication

Ehrich, K. (2006). Willful Ignorance: Will Your Customers Avoid Relevant Product Information?.

Journal Article, Academic Journal

Muehling, D.,Laczniak, R.,Ehrich, K. (2013). The Effects of Brand Usage on Consumers' Immediate and Delayed Responses to Positive and Negative Comparative Advertisements. Journal of Current Issues and Research in Advertising , 34 (2), 229-246.

Barkacs, L.,Barkacs, C.,Ehrich, K. (2012). Girls Just Want to Have Fun: Issues Surrounding the Marketing of Sexual Enhancement Products for Women. Journal of Law, Business & Ethics , 18 (Winter 2012), 63-72.

Ehrich, K.,Irwin, J. (2005). WIllful Ignorance in the Request for Product Information. Journal of Marketing Research , 42 (Aug. 2005), 266-277.

Ehrich, K.,Ceranic, T.,Liu, J. Business Unusual: Transforming Business School Curricula through Community Engagement. Metropolitan Universities Journal

Seth Ellis, Ph.D.

Technical Report

Ellis, S.,Johnson, R.,Murphy, R. (1998). The economic value of on-premise signage,” in International Sign Association (ed.). The International Sign Association

Journal Article, Academic Journal

Ellis, S. (2013). Exploring Consumer Behavior Using Student Constructed Essays and Film Projects. Atlantic Marketing Journal

Ellis, S. (2011). Music Camp: Experiential Consumption in a Guitar Workshop Setting. International Journal of Culture, Tourism and Hospitality Research , 5 (4)

Steffel, R.,Ellis, S. (2009). Structural and Social Bonds of Commitment in Inter Firm Relationships. Journal of Applied Business & Economics , 10 (1)

Andrea Godfrey Flynn, Ph.D.

Working Paper

Voss, G.,Flynn, A.,Seiders, K. (2010). Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase. Marketing Science Institute Working Paper , 10-101

Flynn, A.,McAlister, L.,Saar-Tsechansky, M. (2007). Identifying Customer-Centric, Cross-Category Product Groups: A Product Segmentation Model and Its Relationship to Customer Segmentation Models. Marketing Science Institute Report , 07-203

Seiders, K.,Voss, G.,Grewal, D.,Flynn, A. (2005). Do Satisfied Customers Buy More?. Marketing Science Institute Working Paper , 05-003

Journal Article, Academic Journal

Flynn, A.,Seiders, K.,Voss, G. (2012). When is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications. GfK Marketing Intelligence Review , 4 (2), 8-15.

Flynn, A.,Seiders, K.,Voss, G. (2011). Enough is Enough! The Fine Line in Executing Multichannel Relational Communication. Journal of Marketing , 75 (July), 94-109.

Voss, G.,Flynn, A.,Seiders, K. (2010). How Complementary and Substitution Effects Alter the Customer Satisfaction-Repurchase Link. Journal of Marketing , 74 (November), 111-127.

Seiders, K.,Voss, G.,Flynn, A.,Grewal, D. (2007). SERVCON: Development and Validation of a Multidimensional Service Convenience Scale. Journal of the Academy of Marketing Science , 25 (March), 144-156.

Seiders, K.,Voss, G.,Grewal, D.,Flynn, A. (2005). Do Satisfied Customers Buy More? Examining the Moderating Influences in a Retailing Context. Journal of Marketing , 69 (October), 26-43.

Berry, L.,Flynn, A.,Seiders, K.,Haws, K.,Quach, S. Physician Counseling of Overweight Patients About Preventive Health Behaviors. American Journal of Preventive Medicine

Aarti Ivanic, Ph.D.

Journal Article, Academic Journal

Ivanic, A.,Overbeck, J.,Nunes, J. (2011). Status, Race and Money: The Impact of Racial Hierarchy on Willingness-to-Pay. Psychological Science/Sage , 22 (12), 1557-1566.

Ivanic, A.,Bates, K.,Somasundaram, T. Emphasizing the Stereotype: The Role of Accent in Spokesperson Credibility and Purchase Intention. Journal of Advertising Research

Maria Kniazeva, Ph.D.

Conference Proceeding

Kniazeva, M.,Charters, S. (2011). Staging Authenticity in the Cellars of Champagne.. 6th International Conference of the Academy of Wine Business Research

Kniazeva, M. (2008). “American consumers in the kitchen or The meaning of cooking in the 21st century.". The Global Marketing Conference “Marketing in the Dynamic Global World."

Kniazeva, M. (2005). "How Many Wings Does a Butterfly have? Or Visual Stimuli as Elicitation Technique for In-Depth Interviews.". Advances in Consumer Research , XXXII

Kniazeva, M. (2003). "Studying Television Effects: Unrealistic Attempt?". Advances in Consumer Research , XXX

Kniazeva, M. (2002). "Naturalness as a Frame of Reference for Consumer Perception of Food.". Enhancing Knowledge Development in Marketing , 13

Other

Kniazeva, M. Yoga and Fashion. Global Fashion Management conference in London

Kniazeva, M. Yoga and Fashion. Association for Consumer Research Annual North American Conference, Film Festival

Working Paper

Kniazeva, M. Natural Consumer. Association for Consumer Research Annual North American Conference

Journal Article, Academic Journal

Kniazeva, M.,Belk, R. (2012). The Western Yogi: Consuming Eastern Wisdom.. International Journal of Consumer Research , 1 (1), 1-27.

Kniazeva, M. (2011). It All Began with a Kiss, or When Packaging Sells a Country.. International Journal of Culture, Tourism and Hospitality Research , 5 (4), 383-395.

Kniazeva, M.,Belk, R. (2010). If this brand were a person, or Anthropomorphism of brands through packaging stories. Journal of Global Academy of Marketing Science , 20 (3)

Kniazeva, M.,Belk, R. (2010). Supermarkets as Libraries of Postmodern Mythology. Journal of Business Research , 63 (7), 748-753.

Kniazeva, M.,Belk, R. (2009). "Packaging as a Vehicle for Mythologizing the Brand.". Brands and brand management. Cross-cultural and critical perspectives on brands. , 4

Kniazeva, M.,Belk, R. (2007). "Packaging as a Vehicle for Mythologizing the Brand.". Consumption, Markets and Culture , 10 (1), 51-69.

Kniazeva, M.,Venkatesh, A. (2007). "Food for Thought: A Study of Food Consumption in Postmodern U.S. Culture.". Journal of Consumer Behaviour , 6

Kniazeva, M. (2005). "Marketing Frankenfood: Appealing to Hearts or Minds?". Journal of Food Products Marketing , 11 (4), 21-39.

Book, Chapter in Scholarly Book-New

Kniazeva, M. (2012). Faking Authenticity?. Food Packaging: Procedures, Management and Trends

Kniazeva, M. (2011). A Happy man in a Buick or How Chinese consumers let Western brands enter their lives. Handbook of Contemporary Marketing in China: Theories and Practices (1st), 155-172.

Kniazeva, M. (2003). "Between the Ads: Effects of Non-Advertising TV Messages on Consumer Behavior.". The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Kniazeva, M.,Charters, S. Authenticity in the Mirror of Consumer Memories, or Drinking Champagne in Russia. Brand Management in Emerging Markets

David Light, Ph.D.

Conference Proceeding

Somasundaram, T.,Light, D. (1991). A Cross Cultural and Media Specific Analysis of Student Attitudes toward Advertising" in Enhancing Knowledge Development in Marketing. Amaerican Marketing Association

Journal Article, Academic Journal

Light, D.,Somasundaram, T. (1994). International Direct Marketing Strategy: A Comparison with Alternative Media. Journal of Direct Marketing , 8 (1), 71-78.

Somasundaram, T.,Light, D. (1994). Rethinking a Global Media Strategy: A Four Country Comparison of Young-Adults' Perceptions of Media Specific Advertising. Journal of International Consumer Marketing , 7 (1), 23-38.

Robin McCoy, Ph.D.

Conference Proceeding

McCoy, R.,Buchanan, J.,Morris, J.,Sulpuzio, L. (2007). The Importance of a Culture on Embeddedness to Leadership Development in Organizations. Proceedings of the American Society of Business and Behavioral Sciences Meeting -- Las Vegas, NV

Book, Chapter in Scholarly Book-New

McCoy, R.,Sulpizio, L. (2010). TransitionalLeadership. Leadership in Non-Profit Organizations , II

Morgan Poor, Ph.D.

Journal Article, Academic Journal

Roseman, M.,Poor, M.,Stephenson, T. (2014). A Content Analysis of Food References in Television Programming Specifically Targeting Viewing Audiences Aged 11 to 14 Years. Journal of Nutrition Education and Behavior , 46 (1)

Poor, M.,Duhachek, A.,Krishnan, S. (2013). How images of other consumers influence subsequent taste perceptions.. Journal of Marketing , 77 (6), 124-139.

Poor, M.,Duhachek, A.,Krishnan, S. (2012). The moderating role of emotional differentiation on satiation. Journal of Consumer Psychology , 22 (4), 507-519.

Justine Rapp, Ph.D.

Journal Article, Academic Journal

Hill, R.,Rapp, J. (2014). Codes of Ethical Conduct: A Bottom-Up Approach. Journal of Business Ethics , 123 (4), 621-630.

Martin, I.,Kamins, M.,Pirouz, D.,Davis, S.,Haws, K.,Mirabito, A.,Mukherjee, S.,Rapp, J.,Grover, A. (2013). On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues. Journal of Business Research , 66 (8), 1219–1226.

Grover, A.,Kamins, M.,Martin, I.,Davis, S.,Haws, K.,Mirabito, A.,Mukherjee, S.,Pirouz, D.,Rapp, J. (2011). From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addictive Consumptive Behaviours. Journal of Research for Consumers , 19

Capella, M.,Hill, R.,Rapp, J.,Kees, J. (2010). The Impact of Violence Against Women in Advertisements. Journal of Advertising , 39 (4), 37-52.

Hill, R.,Rapp, J. (2009). Globalization and Poverty: Oxymoron or New Possibilities?. Journal of Business Ethics , 85 (1), 39-47.

Rapp, J.,Hill, R.,Gaines, J.,Wilson, R. (2009). Advertising and Consumer Privacy: Old Practices and New Challenges. Journal of Advertising , 38 (4), 51-61.

Book, Chapter in Scholarly Book-New

Rapp, J.,Hill, R.,Lehmann, D. Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility. Handbook on Marketing and Corporate Social Responsibility

Rapp, J.,Mikeska, J. Doing Harm while Attempting Good: A Critical Eye on Corporate Social Responsibility. Handbook on Marketing and Corporate Social Responsibility

Tygarajan Somasundaram, Ph.D.

Conference Proceeding

Somasundaram, T. (1994). An Investigation of the Relationship between Consumer Satisfaction, Perceived Service Quality and Purchase Intentions. The Western Decision Sciences Institute (1994), 259-261.

Mayer, M.,Ronchetto, J.,Somasundaram, T.,Brown, J. (1993). Assessing the Quality of an MBA Program: An Application of SERVQUAL. Western Marketing Educators Association , 1993

Somasundaram, T. (1993). Consumers Reaction to Product Failure: Impact of Product Involvement and Knowledge. Advances in Consumer Research , 20

Somasundaram, T. (1993). Consumers use of Warranty Information as Signals of Product Reliability and Overall Quality: Impact of Product Involvement and Knowledge on Product Attitudes and Purchase Intentions. Western Decision Sciences Institute , 1993

Somasundaram, T. (1991). Impact of Product Involvement and Knowledge on Consumers Reaction to Product Failure". Western Decision Sciences Institute

Somasundaram, T.,Light, D. (1991). A Cross Cultural and Media Specific Analysis of Student Attitudes toward Advertising" in Enhancing Knowledge Development in Marketing. Amaerican Marketing Association

Journal Article, Academic Journal

Light, D.,Somasundaram, T. (1994). International Direct Marketing Strategy: A Comparison with Alternative Media. Journal of Direct Marketing , 8 (1), 71-78.

Somasundaram, T.,Light, D. (1994). Rethinking a Global Media Strategy: A Four Country Comparison of Young-Adults' Perceptions of Media Specific Advertising. Journal of International Consumer Marketing , 7 (1), 23-38.

Ivanic, A.,Bates, K.,Somasundaram, T. Emphasizing the Stereotype: The Role of Accent in Spokesperson Credibility and Purchase Intention. Journal of Advertising Research