Events Detail

Title

Marketing Research Seminar: Frank Pons, PhD

Event Start DateTuesday, February 14, 2012
Olin Hall, Room 308
Event Start Time2:30 pm - 4:00 pm
CostCost: free
Message

The Ahlers Center for International Business presents:
Marketing Research Seminar, led by Frank Pons, PhD

Frank is professor of Marketing at Laval University (Québec, Canada). His research interests include consumer behaviour, services and sports marketing with an emphasis on cross-cultural issues. Presented during this seminar are two research projects of potential interest for different academic areas. The objective of the seminar is to involve interested USD faculty and to trigger international collaboration between researchers in Europe, Canada and United States.

  • The Role of Ethnic Identity in Creating Value
  • Sports Business: The Evolving Role of Sponsorship and Activation

For details or to RSVP by Feb. 13, please click here.

ContactTara Jankowski | tjankowski@sandiego.edu | (619) 260-6809
Web Addresshttps://docs.google.com/spreadsheet/viewform?formkey=dDFRRWMwajFzVkZaekphOXpZVE1Vb2c6MQ#gid=0