Seth EllisChair, Marketing
Associate Professor in Marketing
- PhD, University of Arizona, Marketing and Quantitative Methods
- MBA, Idaho State University
- BS, Idaho State University, Physics
Areas of ExpertiseMarketing
- Exploring Consumer Behavior Using Student Constructed Essays and Film Projects, Atlantic Marketing Journal
- Music Camp: Experiential Consumption in a Guitar Workshop Setting, International Journal of Culture, Tourism and Hospitality Research
- Structural and Social Bonds of Commitment in Inter Firm Relationships, Journal of Applied Business & Economics
Seth R. Ellis’ teaching is normally focused on marketing strategy and new product development. He has also taught marketing research, consumer behavior, international marketing and marketing management at the graduate and undergraduate levels and in executive development programs.
Ellis has published articles in such diverse areas as the psychometric measurement of human behavior traits, law practice management, accounting firm management, the green marketing movement in regional and national corporations, customer satisfaction in professional services marketing, and the interface between marketing, design and engineering in new product development. Using film and ethnographic techniques, his current research programs concentrate on experiential consumption activities and our relationships with favorite possessions.
Ellis consults in marketing strategy, new product development and marketing research.