Justine Rapp, Ph.D.

Assistant Professor of Marketing
Justine Rapp, Ph.D.
(619) 260-2989
Office Location
Olin Hall 108
  • Ph.D. University of Nebraska Lincoln, Marketing
  • MBA, Villanova University, Marketing
  • B.S. Villanova University, Marketing
Areas of Expertise

Selected Publications

  • Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility, Handbook on Marketing and Corporate Social Responsibility
  • Doing Harm while Attempting Good: A Critical Eye on Corporate Social Responsibility, Handbook on Marketing and Corporate Social Responsibility
  • Codes of Ethical Conduct: A Bottom-Up Approach, Journal of Business Ethics
  • On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues, Journal of Business Research
  • From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addictive Consumptive Behaviours, Journal of Research for Consumers


Justine’s research interests focus on the domain of consumer welfare, more specifically on the marketing implications of public policy on underrepresented groups. She has published several peer-reviewed articles in journals such as the Journal of Business Ethics, the Journal of Advertising, and the Journal of Business Research, as well as has received two research grants in the area of Transformative Consumer Research. Justine came to USD to develop a newly designed course on Digital Marketing and Social Media in the Marketing area. Covering topics including search engine marketing, website design, and social media, Justine integrates real world, client-based interactions into all course-learning initiatives. The development of skills in search engine optimization, content generation, and online advertising is highlighted. Justine received her Ph.D. from the University of Nebraska, Lincoln and earned her MBA with an emphasis in Marketing and B.S. in Business Administration from the Villanova School of Business.