Carlton O'Neal

Clinical Professor of Marketing
Carlton O'Neal
(619) 260-4838
Office Location
Alcala West, Coronado 110
  • JD, Southern Methodist University
  • MBA, (Summa Cum Laude) Southern Methodist University
  • BS, Rose-Hulman Institute of Technology, Electrical Engineering
Areas of Expertise
International Business, Management, Marketing

Selected Publications


Carlton O’Neal, clinical professor of marketing, is a 25-year veteran in technology, global entrepreneurship, marketing, sales and business development. He teaches marketing, business-to-business marketing and professional selling and also teaches marketing and sales to local technology executives through UCSD Extension.

Previously, he held VP and CEO positions with various startup and public technology companies in the U.S. and abroad, and pioneered the creation of the first commercial 4G standard in the world called WiMAX. O’Neal was involved in strategic planning and leadership including market targeting, positioning and differentiating, developing key early customers and partnerships and marketing and selling products and services. O’Neal began his career in various management positions at voicemail inventor Octel and AT&T, and practiced corporate, technology and securities law at Baker & Botts, the oldest and largest technology law firm in the southwest United States.