Seth Ellis, Ph.D.

Contact Information

Seth Ellis, Ph.D.

Seth Ellis, Ph.D.
Associate Professor in Marketing

Email |
Phone | (619) 260-4865
Office | Olin Hall 310

    Associate Professor in Marketing

    • Ph.D. University of Arizona, Marketing and Quantitative Methods
    • MBA Idaho State University
    • B.S. Idaho State University, Physics

    Seth R. Ellis’ teaching is normally focused on marketing strategy and new product development. He has also taught marketing research, consumer behavior, international marketing, and marketing management at the graduate and undergraduate levels and in executive development programs.

    Professor Ellis has published articles in such diverse areas as the psychometric measurement of human behavior traits, law practice management, accounting firm management, the green marketing movement in regional and national corporations, customer satisfaction in professional services marketing, and the interface between marketing, design, and engineering in new product development. Using film and ethnographic techniques, his current research programs concentrate on experiential consumption activities and our relationships with favorite possessions.

    Professor Ellis consults in marketing strategy, new product development, and marketing research.

    Selected Current Research

    Technical Report

    Ellis, S.,Johnson, R.,Murphy, R. (1998). The economic value of on-premise signage,” in International Sign Association (ed.). The International Sign Association

    Journal Article, Academic Journal

    Ellis, S. (2013). Exploring Consumer Behavior Using Student Constructed Essays and Film Projects. Atlantic Marketing Journal

    Ellis, S. (2011). Music Camp: Experiential Consumption in a Guitar Workshop Setting. International Journal of Culture, Tourism and Hospitality Research, 5 (4)

    Steffel, R.,Ellis, S. (2009). Structural and Social Bonds of Commitment in Inter Firm Relationships. Journal of Applied Business & Economics, 10 (1)