Program Highlights

The Certificate in Global Business Strategy (GBS) provides a comprehensive assessment of the global business environment. Seminars integrate practical techniques and current research in a manner that will help you compete more effectively in international commerce.

Takeaways

After successful completion of the Global Business Strategy Certificate Program, the participant will be able to apply knowledge of principles and practices of global business strategy including:

• understanding the role of strategic planning and the development of marketing strategies for the international marketplace
• clearly understanding the role of demographics, market segmentation and the selection of target markets as applied to the global business environment
• identifying and explain the differences in international consumer and industrial buying habits
• taking into consideration the impact of language, culture, religion and local government regulations on the conduct of international business
• understanding the complexity of product development, product naming and pricing in the international environment

Simple Admissions Process

The program is open to the public and there are no applications to fill out or prerequisites to complete. You simply fill out the registration form on our website and submit it with your payment. You will receive a confirmation that you are enrolled in the seminar by email.

Straightforward Curriculum

To obtain the Certificate in Global Business Strategy, one must complete a series of six globally-themed seminars. The seminar schedule facilitates completion of each seminar in a few weeks, and the whole program in just seven months. Seminars may be taken in any order, enabling the participant to comfortably integrate this learning opportunity into his or her busy schedule.

No Commitment

The GBS Certificate Program is not a degree program, which means no long time commitment or high out of pocket costs are required. Moreover, one does not need to enroll in the Certificate Program if there are only a few seminars of interest. A comprehensive offering of approximately ten seminars per year allows professionals to pick and choose which topics might best benefit their own individual or company needs.

Revered Seminar Leaders

Seminars are taught by esteemed USD professors and industry experts, ensuring that an even blend of proven techniques and real world experiences add value to each seminar. Through group discussions, case studies, simulations and lecture, the participant is exposed to various aspects of pertinent global business issues affecting the marketplace today.

Immediate Knowledge Application

This type of intensive learning model benefits both industry novices as well as seasoned professionals. Using the techniques and models presented during each seminar, participants can instantly apply what was learned during the brief seminar period. The acquired information also helps him or her re-evaluate current business practices to determine whether changes might be needed.