Munich Executive MBA Summer Program

The Ahlers Center for International Business hosts tailored executive education programs for many of our partner universities around the world. Each year a group of German executives from ITM-Institut for B2B Marketing and Management in Munich comes to USD to take part in an international business forum led by USD professors and industry leaders. Through comprehensive seminar instruction, company site visits and planned activities with current MBA students, the group gains invaluable experience and insight on international business practices that can be applied to their professional careers upon returning home.

This year, the Ahlers Center will host 15 executives from Munich for three weeks, August 11 - 29, 2008. The program will encompass many international business disciplines, but will hold a specialized focus on B2B Marketing.

Munich Program Summer Schedule:

Date Subject / Event Instructor / Site
Monday 8/11 The New World of Business Dennis Briscoe, Ph.D.
Tuesday 8/12 Relationship Strategies for International Teams Phil Hunsaker, Ph.D.
Wednesday 8/13 Managing Innovations and Brand Management T. (Soma) Somasundarum, Ph.D.
Thursday 8/14 Pricing/Event/Customer Relationship Management Richard Hofmaier, Ph.D. (ITM)
Friday 8/15 Case Preparation Richard Hofmaier, Ph.D. (ITM)
Monday 8/18 World Class Sales & Building Effective Sales Teams James Pratt (Pratt-Daly)
Tuesday 8/19
  • Impact of Global Demographics on Marketing
  • International Negotiations
  • Maria Kniazeva, Ph.D.
  • Dennis Zocco, Ph.D.
Wednesday 8/20 International Negotiations Dennis Zocco, Ph.D.
Thursday 8/21
  • Strategic Thinking/Business Vision in Knowledge Economy
  • Company Site Visit & Presentation
  • Mixer with current MBA students
  • Jaime Alonso Gómez, Ph.D.
  • Ocean Garden Products
  • Casa Guadalajara (Old Town)
Friday 8/22
  • Designing Culture-Consonant Business Models
  • Case Preparation
  • Speaker Presentation (Dell Computers) & Reception
  • Jaime Alonso Gómez, Ph.D.
  • Richard Hofmaier, Ph.D. (ITM)
  • USD Institute for Peace & Justice
Monday 8/25
  • Business at the Base of the Pyramid
  • Blue Ocean Strategy and Market Driving
  • Patricia Marquez, Ph.D.
  • Helder Sebastio, Ph.D.
Tuesday 8/26 Strategic Procurement and Building Strategic Alliances Simon Croom, Ph.D.
Wednesday 8/27
  • International Business Ethics
  • Company Site Visit
  • Craig Barkacs, JD / MBA
  • Invitrogen
Thursday 8/28 Green Supply Chain Frank Baecker (Ankelsaria)
Friday 8/29

Marketing Strategy

Carston Zimmerman, Ph.D.

  Closing Dinner Gaslamp Strip Club - Downtown S.D.

 

Please contact Tara Jankowski, External Programs Manager of the Ahlers Center, if you'd like to explore the possibility of bringing a group of your students to the University of San Diego for a short-term seminar forum.

University of San Diego

5998 Alcalá Park
San Diego, CA 92110-2492
(619) 260-4600
www.sandiego.edu