Strategic Growth, Financial Profitability and Free Cash Flow Valuation


This seminar will help participants develop tools for understanding how firms plan (or should plan) for growth and manage it throughout the firm and industry life-cycle. From early-stage startups to major public corporations, the growth of sales, cash flows and value is at the front and center of decision making. We will examine how industry forces (national and international) impact decision making and will consider how ratio analysis helps identify potential areas of concern and guide us towards improving the performance of an organization. In addition, we will examine scenarios that call for a decision to expand, be acquired or acquire another firm. Current public financial information and case study analysis will be utilized through the seminar. 

Learning Objectives:

Module 1: Financial Statement Analysis

  • Construct from scratch the three most used financial statements (Balance Statement, Income Statement and Statement of Cash Flows)
  • Identify the various groups of ratios used in time series and cross-sectional analysis, and articulate how they impact      
    current valuation
  • Use ratio analysis on a mini-case

Module 2: Planning for Growth

  • Distinguish between accounting and economic profitability and how a company can stay afloat financially during      
    periods of growth
  • Articulate how the various parts of a company deliver growth and the impact on cash flow
  • Compare and contrast internal and external growth for sustainable financial planning

Module 3: Three-Year Detailed Simulation of Running a Small Business

  • Develop initial position, plan for inputs acquisition, working capital and capital asset acquisition and read      

    accompanying accounting statements

March 16, 23 and 30
6-9 p.m.

Total Seminar Hours: 9

Register Now

*USD alumni and students receive a 15 percent discount. Please contact Erin Kellaway, external programs manager, at

Seminar Leader

svetina jpgMarko Svetina, associate professor of finance, joined the University of San Diego School of Business in 2008 after obtaining his PhD in finance from Arizona State University. At USD, he teaches graduate and undergraduate corporate finance and investments courses. His research interests include the role of private equity in mergers and acquisitions, the impact of local clienteles on the precision of analyst forecasts, accelerated share buybacks and performance and competition of exchange traded funds (ETFs). Svetina is frequently recognized as one of the outstanding professors within the School of Business at USD.