East Asian Business Management


With expanding business operations in East Asia, many U.S. companies have entered the market during the last few decades.  However, due to lack of effective market entry strategies, only a few U.S. companies have succeeded. Also, many studies have shown that in comparison to managers in other countries, U.S. managers are not well-equipped with the appropriate cultural skills and understanding of East Asian countries.  It is extremely difficult to find a successful business formula in East Asia without proper market entry strategies and a clear understanding of the local market, consumers and institutions.  This seminar will focus on three countries in East Asia – China, Japan and Korea, and will provide various tools and strategic frameworks that will help businesses achieve success.

Learning Objectives:

  • Identify the socio-cultural differences between the U.S. and East Asia
  • Demonstrate knowledge of effective communication with Chinese, Japanese and Korean business counterparts
  • Identify promising market opportunities in East Asian markets
  • Prepare for market entry strategies in East Asian countries
  • Differentiate between successful and unsuccessful local marketing strategies in East Asia

Seminar Dates: October 25 and 27

6-9 p.m.

Total Seminar Hours: 6

Register Now


Mansoo Shin

Mannsoo Shin is a professor of International Business at Korea University Business School. He received his BBA from Korea University (1981), MBA from the University of Hawaii (1983) and PhD from the University of Illinois at Urbana-Champaign (1989). He was associate dean at Korea University Business School during 2002 and 2005, and served as president of the Korean Academy of International Business in 2011. In addition, he has served as editor-in-chief for the Korean Journal of International Trade and Industry

Shin has consulted for many firms including Hyundai Motors, Samsung SDI, Samsung Electronics, LG Electronics, POSCO, KT & G, Nongshim and the Korea Ministry of Labor. Additionally, he has served on committees such as the Korea Trade Investment Promotion Agency, the Korean Ministry of Public Administration and Security, the Korea Water Resources Corporation and the Korea Customs Service.