Professor Somasundaram (Soma) manages the Business of Healthcare Initiative at the University of San Diego School of Business Administration. Prior to joining USD in 1988, professor Somasundaram earned a Ph.D. in Management Science from the University of Wisconsin-Milwaukee, an MBA from the University of Saskatchewan, Canada; an MBA from Panjab University and a B.A. (Honours) in Economics and Mathematics from the University of Delhi in India.

Professor Somasundaram’s early research interests focused on the cognitive processes that accompanied consumers’ satisfaction judgments. Currently professor Somasundaram is investigating how firms in the computer and biotechnology business leverage brand equity. Professor Somasundaram has led numerous consulting studies on behalf of telecommunication, semiconductor capital equipment, automotive and consumer packaged goods companies such as Quaker Oats, Eli Lilly, Flextronics, Nokia, Cymer and HP. Most recently he spent an extended sabbatical with Gen-Probe Inc., a leader in molecular diagnostics where he evaluated long-term growth opportunities.

Contact professor Somasundaram here