› About SBA
Alcala West, Coronado 215
Instructor of Marketing
Ph.D. University of San Diego, Organizational Leadership
MBA University of San Diego, Marketing and Business Strategy
B.S. San Diego State University, Finance
Robin McCoy has spent over twenty years using her leadership skills to advance organizations through periods of anticipating organizational growth and expansion while in transition. McCoy's expertise includes leadership development, strategic planning for organizations, and marketing.
McCoy’s current research involves leadership development and assessment of leadership programs. She understands that the pace of change facing organizations requires multiple approaches to leadership development and requires more adaptive, flexible leadership. These approaches include the traditional components of leadership development: formal education, mentoring, on the job experience, and executive seminar training programs. Some non-traditional approaches that McCoy is researching include behavioral simulations and the art of influencing others through role-playing exercises.
McCoy has been active in many San Diego business associations including: The International Leadership Association, The United Way, and The American Marketing Association. She is also on the faculty at the University of San Diego’s School of Business. Previously she was president of Murphy Marketing, a management and marketing research company providing a wide range of business development, marketing research, and management consulting services. Throughout years of experience, McCoy has performed projects for clients in retail, manufacturing, health, educational, and governmental industries.
McCoy is committed to her on-going development and believes that leadership requires continual progress toward growth and self-awareness. She understands the pressures of balancing home life with a career and has successfully mentored and taught thousands of students over her life as a professor teaching business strategy and marketing.
Selected Current Research
Book, Chapter in Scholarly Book-New
McCoy, R., Sulpizio, L. (2010). TransitionalLeadership. Leadership in Non-Profit Organizations , II