Andrea Godfrey Flynn

Associate Professor of Marketing

Selected Current Research

Journal Article, Academic Journal

Flynn, A., Seiders, K., Voss, G. (2012). When is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications. GfK Marketing Intelligence Review, 4 (2), 8-15.

Flynn, A., Seiders, K., Voss, G. (2011). Enough is Enough! The Fine Line in Executing Multichannel Relational Communication. Journal of Marketing, 75 (July), 94-109.

Voss, G., Flynn, A., Seiders, K. (2010). How Complementary and Substitution Effects Alter the Customer Satisfaction-Repurchase Link. Journal of Marketing, 74 (November), 111-127.

Working Paper

Voss, G., Flynn, A., Seiders, K. (2010). Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase. Marketing Science Institute Working Paper Series, 10-101